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Need A Friend In The Jewellery Business?

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By Author: Belinda Darling
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It’s a bit of a conundrum. Is it better to have a friend in the jewellery business, or not? If you have a friend in the business, you can probably get hot items from them at very little over wholesale. However, in return for that favour, you’ll feel obligated to buy another, more expensive item from them when you might prefer to buy a number of costume pieces. Would you rather have one expensive piece you wear with everything, or a wide variety of less expensive pieces that you can match with different styles and colours of clothing? The answer to that question determines what kind of pieces you will buy, and whether having a friend in the business will help or hurt you over the long run.

Fortunately, you don’t need to have a friend who owns a chain of jewellery stores in order to get good prices and a wide selection, and you won’t owe anyone a favour. Like so many things nowadays, the solution is online. Gone are the days when a particular retailer only had to consider the prices and selection at the stores in the surrounding city. Now, every customer can shop internationally, from the comfort of their own computer.

In ...
... order to buy jewellery online, you do need to exercise a bit more caution than you would at the local mall store. There are some internet retailers who advertise real gold and sell items that are gold-plated. Or who offer incredible steals on prices, until you figure in all the additional shipping and handling costs. In other words, you should take the time to read the information on the website that details the retailers product guarantee, shipping practices and prices, and return policy. You should also find out how long they’ve been in business and see what other customers are saying about them on non-partial third party review sites.

One solution to unreliable internet retailers is to only shop at the web sites of physical jewellery stores. However, then you’ll be subsidising the physical store rental and shop clerks’ salaries with your purchase, resulting in higher prices than for internet retailers who do not have to maintain a physical store location.

Therefore, if you’re going to take advantage of the deeper discounts available when buying jewellery online, you need to be able to purchase from internet-only retailers. Fortunately, much of your work in vetting potential retailers has already been done by the manufacturers. They don’t want their brand devalued, so they will only allow their products to be sold by someone who will maintain the value of the brand. In other words, you won’t find a huckster selling name-brand products, although they may be trying to pass off knockoffs as the real deal.

Take this advice, and you’ll be able to buy all the pieces you want, whether costume, fashion, or heirloom quality. In fact, you may soon be getting such good deals on your jewellery that friends think of you as the one in the business.

For a quick and easy experience, buy your jewellery onlineand get the best savings possible. With a large variety of jewellery and watches all available online, Bevilles is your premiere jeweler online.

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