How Can An Answering Service Grow Your Real Estate Business?

By Author: supriyo banerjee
Total Articles: 739
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Real estate agents depend on their phones to grow their businesses. Many agents try to answer all of their own calls and have incoming calls routed to their cell phone. Since no one can realistically answer even a cell phone every time it rings, they use voice mail as a backup. Real estate agents, for whom incoming calls are crucial, can benefit significantly from an answering service for business.

A Receptionist for Real Estate Agents

Many agents make the mistake of thinking that using real estate answering services means paying someone else to answer the phone and take a message, which the agent could do for free. There are two flaws in this perception.

An answering service for business is much more than glorified voice mail. When a caller hears voice mail pickup, he or she is likely to hang up. That caller may try again later, but probably not. The sale is lost. When a live person picks up, the caller engages with the operator and leaves a message or asks a question as intended when he or she placed the call. Real estate answering services, in addition, are not ...
... simply live voice mail. Operators are trained to answer questions and provide information, just like an in-house receptionist. An answering service for business is a true receptionist for the business.

A More Professional Image

Real estate answering services improve a company’s image and influence. A professional answering service conveys the image of a busy executive office, even if the business is out of an owner’s home.Without this service, prospects may wonder if the agent is not taking new customers or neglecting current ones. An answering service for business helps agents project a more professional image, have the phone answered by a real person and return calls themselves for the personal touch.

Around the Clock Receptionist for a Fraction of the Cost

An answering service for business saves real estate agents a great deal of money over hiring a dedicated receptionist, and provides live phone answering 24 hours a day, which would be prohibitively expensive with a live receptionist. Many agents who choose a real estate answering service would probably not have a live receptionist because of cost. Real estate answering services give them live phone answering at an affordable price. In addition, if a real estate places their phone number on a sign, callers can dial an extension that will provide them with detailed recorded information about the correlating listing.

A Quality of Life Decision

Most real estate agents have active days outside the office. At work they meet with buyers and sellers, make phone calls, research properties and handle paperwork. At home they spend time with family and relax. Directing calls to a cell phone means very little peace and down time. Real estate answering services fit between the agent and the caller. Returning calls at a convenient time is much less stressful and much more like running a business than taking calls whenever they come in.

An answering service for business makes a real estate agent’s job much easier by allowing the agent to focus on the business at hand. When that business is returning calls, those callers will receive full attention. Real estate answering services also reduce lost sales due to callers hanging up on voice mail, cost far less than a full-time receptionist even during business hours, and allow real estate agents to enjoy their lives more without feeling chained to a cell phone.

Anser Services has over 30 years of experience providing real estate answering services across the country. To learn more about implementing an answering service for business, visit our website at Anser.com.