123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

Media Has Evolved With Online Social And Video Marketing

Profile Picture
By Author: samantha kirk
Total Articles: 62
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Online media has become a huge platform for small and large scale businesses alike. Earlier, online media marketing used to be just website marketing. A company creates a profile on their company on a website. Now, with the millions of web site pages available online, it is extremely rare for a company’s link to come first continuously on a search engine. The other traditional online marketing Search Engine Optimization. But with a huge amount of online content available, the content has to be quite unique and catchy to attract a prospective consumer. Now, viral videos, social networking sites, podcasting, etc. are the new trends for marketing and it has become immensely popular among the users and the product or service is gaining a good reach through these platforms. Because of the various options available for advertising, having website about the business is just not sufficient. An online marketing to have the right effect, it needs be creative and a unique approach. Now, more and more businessmen are appointing people to creatively write content and insert in to the various new forms of marketing that are available.
...
... Marketing through Social Networking web sites and social bookmarking web sites are known as Social Media Optimization. It is one of the types of online media that is on trend now. Many small scale business, freelance business and home-based business are the common marketers who use this form of media. But, it needs to be done cleverly. Just starting a page on a social network is not enough, ways to attract possible targeted audience. For example, if a page is going to be created on facebook on a washing powder, then women are the main targeted audience. Uploading some unique recipes and asking a new user to hit “like” to view the entire recipe and thus the page will increase the amount of traffic to the page. If it is a jewelry page, then uploading attractive pictures and giving their prices will bring in more people in to the particular page. Thus social marketing is not as easy as it appears to be. It requires equal amount of planning to implement marketing through a social network.
Marketing has taken a new turn with social marketing and social book marking. What used to be a formal type of marketing has now become informal. The consumers need not be passive any longer; they can be equally active and have a direct contact with the marketers. In turn, the marketers can have a direct contact with some of their consumers and get active feedbacks from them to improve or upgrade their business. On the other hand, if there are any negative comments then the marketers need to know to cleverly damage control and make sure it does not affect their page.
Video marketing is another effective type of advertising. They tend to make the web a personal experience and create an online community for the product. Now, there are viral videos that are on trend. A video can be pasted on the front page of the particular website with an impressive number of likes by buying the space and a particular number of likes by buying it from the provider. There are also broadcasting that are happening online. People have started filming their own shows and posting them online. This is used when an opinion or views have to reach a mass. These videos can be anything from talk shows to radio shows.
Thus advertising has become a possibility for everyone with various modes of communications like the Cox Communications. It helps people in marketing their product, sell their service, express their views, state their opinions, etc.

Samantha Kirk is a freelance writer and an active blogger. She makes wooden jewelry which she markets and sells online with the help of Cox Communications which gives her an excellent internet package.

Total Views: 195Word Count: 641See All articles From Author

Add Comment

Internet Marketing Articles

1. Why Seo Is Required For Different Businesses
Author: Vikram kumar

2. How To Create An Ecommerce Website Design That Performs? Find Out Now!
Author: Liam Mackie

3. Turn Your Vision Into Reality - Hiring A Website Company
Author: Liam Mackie

4. Enjoy High-speed Fibre Broadband For Seamless Connectivity
Author: Julian Serle

5. Unlocking Hidden Potential: 2025 Optimization Techniques To Maximize Your B2b Lead Database
Author: Demanday group

6. Beyond Word Of Mouth: Why Company Website Is Crucial For Your Business
Author: Advert India

7. Seo Company In New Zealand: Take Your Digital Presence To The Next Level
Author: Top Rank Digital

8. How Google Ads Experts Help Small Businesses Compete With Big Brands?
Author: Value Hits

9. The Importance Of App Development For Modern Business
Author: Adithiya A

10. The Benefits Of Professional Seo Services In India For Global Businesses
Author: Anoop Krishnan

11. List Of Qualities A Good Website Company Have
Author: Liam Mackie

12. Benefits Of Fibre Broadband For Businesses- A Comprehensive Guide
Author: Julian Serle

13. Travel Seo Strategies: How To Increase Bookings And Visibility
Author: Anil Kumar

14. How To Craft Compelling Content: The Heart Of Digital Marketing
Author: Chris Tony

15. The Future Of Digital Marketing: Why Email And Social Media Must Go Hand In Hand
Author: Chris Tony

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: