Profile Of H&m: A Pioneer Of Fast Fashion

By Author: Bharat Book Bureau
Total Articles: 1486
Comment this article

Bharatbook.com is proud to announce the new report Profile of H&M: A Pioneer of Fast Fashion (http://www.bharatbook.com/detail.asp?id=51289).

H&M is one of the world's largest and fastest growing clothing retailers. The company is also a pioneer of "fast fashion": a term used to describe clothing collections which are based on the most recent fashion trends on the catwalk but which are designed and manufactured quickly, are affordable, and are aimed at mainstream consumers. By maintaining efficiency and flexibility throughout its supply chain, H&M is able to respond quickly to changes in fashion trends.

By virtue of its fashion know-how and its adeptness in anticipating trends, H&M has achieved popularity among consumers. This popularity has enabled the company to grow at a formidable rate—despite overcrowding in the clothing market and, at times, sluggish consumer spending.

H&M has a keen understanding of its target market—which is the low price, high fashion end of the clothing sector—and is closely attuned to what mainstream consumers want. It enjoys a strong ...
... following among women, particularly those in younger age groups, who make up the majority of its customers. By selling a broad range of fashionable collections which are renewed frequently, by offering attractive prices, and by maintaining a strong presence in prime shopping locations, H&M has ensured that its stores enjoy a steady flow of customers.

Executives at H&M are passionate about their company. They are fastidious about its products and proud of its achievements. They are also sharply focused on its goals and are confident of its ability to achieve them. They are also very ambitious, and constantly challenge the established clothing habits of its consumers. In doing so, they display a great deal of energy and enthusiasm. They attract publicity using bold and striking advertising and by regularly enlisting high profile designers and celebrities to reinforce the company's brand and image. Also, H&M has built a strong product concept, which has been successfully established in a growing number of countries

H&M's financial performance over the past five years has been impressive. Sales and earnings have increased robustly, thus enabling the company to pursue growth opportunities and to finance expansion. Growth has also provided the funds for heavy brand promotion. Such promotion has driven sales further, thereby creating a virtuous circle.

Product Overview

Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries - and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.

Reports in Textile Outlook International include:

country profiles - providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
company profiles - giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
trends in world textile and apparel trade and production - taking into account current issues facing the industry - such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
trends in EU and US imports of textiles and clothing - providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.

Table of Contents

Profile of H&M: A Pioneer of Fast Fashion

Summary
Introduction
Company Development
Corporate Structure and Strategy
Corporate Social and Environmental Responsibility
Products
Product Sourcing, Logistics and Distribution
Sales and Marketing
Financial Performance
Outlook

For more information, kindly visit: http://www.bharatbook.com/detail.asp?id=51289