Marsha Kent-the Thorough Professional

By Author: Marsha Kent
Total Articles: 17
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Marsha Kent, the one of the marketing wizards and pioneers of DRTV has been a strong advocator of the medium since the 1980s, and has sold products from every genre imaginable- Cosmetics, Personal Care, Fitness and Houseware, you name it, all of them have been touched, in some way or the other by her expert hands. Especially in the Fitness segment, all her products were runaway hits; the Ab Coach, the Abflex Fitness System, the Bun & Thigh Sculptor and Micro Buddy, all of these were launched under her watchful care. The market was starved of products that were consistent in quantity and were honest to their promise, therefore Marsha Kent’s products made customers line up for more and more. Her skill in reading the markets was so profound that all her products started grossing millions of dollars in sales within weeks of their launch. This was the case for all her products in the United States. Even in India, all the products launched by her through DRTV met with great success.
Marsha Kent is a thorough marketing professional with years of rich experience. Her forte is the Infomercial. Adept in the diverse and intricate ...
... skills of marketing, she is all at once a product connoisseur, an infomercial producer, in fact much, much more.
Marsha Kent has always been equally astute in generating funds for her projects. Be it for the slew of infomercials that she has been promoting, or for the sole purpose of brand distribution- she has always been adept at building up a reservoir of funds, which is then channelized into various processes of the company- marketing, selling, transacting and co-ordinating. She is an expert in creating the right kind of TV commercials for her products, or ‘infomercials’, as they are called. “The consumer at the other end of the tube should be so convinced about the product that he sees on television that he simply has to buy it”, says Marsha. So all her products have to be of exceptionally good quality, of real standards,if they have to be marketed by her. She picks and chooses her products with great care. And that is why, it goes without saying that all of her products have met with brilliant success in the markets, be it in the harshly competitive market place of America, or the demanding avenues of Indian corridors.
Marsha Kent also uses her product positioning skills in a dynamically creative way. After spending days and weeks in behavioural analysis and a thorough, detailed study of the demography, Marsha began to work in India. The Indian consumer was driven by the value-for-money principle. He wanted products that were good, but he also wanted them to be smartly priced. This Marsha understood only too well. And she gave the Indian consumer what he wanted- products that added value to an elegant lifestyle.