Mobile Tv In India Understanding The Mobile Entertainment Needs Of Indian Users

By Author: Bharat Book Bureau
Total Articles: 1486
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This report examines factors that will determine the adoption, popularity and success of mobile TV services in India. In order to gain in depth insight intothe Indian users' mind, our report further analyzes current mobile usage patterns, mobile services expenditures and users' inclinations to adopt new content based services. In addition, Springboard has analyzed mobile services' association with various media, such as the Internet and television. Each factor examined in this report will be instrumental in determining how closely Indians embrace mobile TV. To gain a complete understanding of the mobile market in India, our analysis is based on the responses of 1,215 mobile users in six leading Indian cities, extensive interviews with senior industry executives and in depth secondary research.

TABLE OF CONTENTS :

INTRODUCTION
EXECUTIVE SUMMARY
TAXONOMY
What is Mobile TV?
Mobile TV Technology Standards
RESEARCH METHODOLOGY
Secondary Research
Demand side Primary Research
OVERVIEW OF THE INDIAN MOBILE MARKET
Subscriber Growth: 2005‐2007
...
... Value Added Services in India
MOBILE TV IN INDIA: CURRENT STATE OF THE MARKET
Noteworthy Recent Developments
Policies, Regulations and Technology Standards
Ongoing Field Trials
Vendor/Service Provider Activities
MOBILE TV IN INDIA: PRIMARY SURVEY RESULTS
Handsets: Features and Functionalities
Non Voice Features Usage and Monthly Expenditure
Attitude Toward a New Service
MOBILE TV SERVICE MARKET SIZE AND PENETRATION
SPRINGBOARD RECOMMENDATIONS
CONCLUSION

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