Ott Billing

By Author: balu bojja
Total Articles: 3
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Welcome, the Over-the-top services or simply OTT, where it is gaming, Videos or movies on Demand, TV-Commerce or VOIP services. The logic is simple….irrespective of your device, TV or computer or gaming console or your mobile, you can enjoy viewing all of the above OTT services without any hassle, thanks to the open source network like internet.
Though the percentage of population who got used to OTT services are still very less when compared to IPTV, as per Informa Media & Telecoms predicts of some 380 million globally to go for OTT services. The number seems promising. The future viewing is slowly turning towards OTT services.
What is that for service providers and content providers?
The new game called OTT has opened up new revenue models for the content owners and service providers, for sure. On one side, the changing viewing habit of audience has been changing radically, the content providers or service providers should have kind of OMNIPRESENCE to cater to the dynamic dynamism of the viewers.
The challenge
Let’s talk about the challenge for the providers who are all set to provide ...
... diversified services or in the process to do it. The revenue management and sustainability, customer management and retaining him and above all, stay ahead of the competition. All it needs a customized, robust customer billing and service fulfillment suite that take care of those critical aspects, while one can focus on their core offerings.
What does the ideal customer billing and service fulfillment suite should have?
Take the case of a customer journey. He is an existing customer of your broadband internet provisioning. Now he likes to scale up to use the OTT services (like Movies on Demand in particular) and want to add his mobile device to the receiver list. Now that the customer is unique and the services are different. A proper multi-service billing, provisioning of the relevant services, mediation of the usage, while enabling the real time payment process is highly required from a customer billing and service fulfillment suite.
The proven solution from Magnaquest
Magnaquest has been the pioneer in the Pay TV billing industry for years together with its award-winning CRM Billing solution. The company and its product offerings has been growing and matured with the extending wings of the media industry from cable TV to broadband to convergence to IPTV to now OTT service offerings. Magnaquest’s experience and garnered expertise has resulted in a world-class, reliable, ready-to-use billing and service management solution.

Benefits for Service Providers/Content Owners:
• Full control on the revenue management
• Better view and insights on the entire customer life cycle
• 100% customer satisfaction
• Clear differentiation over your competitors

Why Magnaquest?
1. Proven for OTT services billing
2. Vast experience in billing multiple services like TV, Broadband, VOIP, Video on Demand and other
3. E-commerce ready solution
4. Open integration framework
5. Flexible, scalable and extensive

Please visit Magnaquest Technologies Ltd. for more details.