123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

Websites And User Friendly Web Designs

Profile Picture
By Author: John Tang
Total Articles: 512
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

FIVE SECONDS... that's how long you have to capture the attention of a website visitor. Does your website engender trust, credibility and reliability within 5 seconds? Site visitors are impatient people seeking immediate gratification they want to ooh and ahh even before the page is fully loaded.

I've been designing websites since 1995, in the hey-day before Google, Yahoo and Web 2.0. The one thing that has not changed is the user; they want their information faster. If they have a 28K modem, they want the information at the speed of 56K. If they have DSL, they want it to load at cable modem speeds. A Web Designer has to take this into consideration when designing a site. At the same time, they have to create a site that captures the attention of the visitor and prompt them to interact with the site, and even buy something or fill out a form (the goals of the website).

User-friendly web design always begins with the visual effect.

COLORS

Colors are a primary factor. Most sites are designed with a white background and black fonts. This combination is eye-friendly for a comfortable reading environment. ...
... Eye strain is a definite no-no. If you want your visitors to read text, make it as easy as possible that starts with the right color combination.

The obvious potential exception would be an entertainment site with a high reliance on multi-media video and photos. Different color combinations may be desirable here for emphasis and enhancing the entertainment value of the site.

The Psychology of Color

Check these 3 sites out for great insights on how psychology and color work together:

1. http://www.squidoo.com/colorexpert
2. http://en.wikipedia.org/wiki/Color_psychology
3. http://www.infoplease.com/spot/colors1.html

Entertainment sites are about emotion, passion, energy, enthusiasm. Colors to be used are always strong. For instance black is used for Power and Authority while red is used to evoke passion, high energy and enthusiasm.

A business site, for instance a mortgage company, should not use the color scheme I suggest in the entertainment sites. Here I use blues and greens as these colors evoke trust, peace of mind and a sense of calm. The visitor is considered to be nervous entering the site because they are making a decision about pretty important things like their home, their money and their overall finances. They need someone they can trust.

LAYOUT

Layouts begin and end with simplicity. Make the site complex with a lot of so-called features and you will lose a great deal of your audience.

With layouts, less is more the fewer feature or complexities, the easier it is for the visitor to understand your message and engage.

It's always a good idea to check out your competition and see what it is you actually like about their website view it as a customer not just a competitor it can be a useful experience.

Always keep in mind the ultimate goal of your website what is it you want the visitor to actually do your layout should reflect the shortest distance between the first impression of your website and that ultimate goal you seek.

Additional Key Considerations

1. Simple Site Navigation is a must. Your visitor has to be able to move through the site quickly and in a logical sequence that they have become used to when visting other websites. They want their info fast and if your navigation goes against the generally accepted conventions of navigation, the visitor will move elsewhere.

2. Make your paragraphs easy to read... organize your information well by highlighting lists by number, symbols or bullets.

3. Look throughout our site and see that paragraphs are not just streams of uninterrupted text. The words, sentences, paragraphs et al are woven together through a structured hierarchy of organizational enhancers that make it easy for the visitor to read and understand and engage.

4. Don't try to crush your competition with an overwhelming advantage in website features. Remember the Panasonic slogan "just slightly ahead of our time"... keep this in mind here. Keep your competitive bullets in your gun and holster until they are needed. For instance, if your competitor doesn't have a newsletter sign-up, add it. If they respond by adding one, consider adding a click-to-chat feature and so on and so on.

So, website design is about gaining the attention of the visitor through strong use of color, content, ease of use and navigation. Most of all KEEP IT SIMPLE!

Total Views: 234Word Count: 760See All articles From Author

Add Comment

Internet Marketing Articles

1. Why Seo Is Required For Different Businesses
Author: Vikram kumar

2. How To Create An Ecommerce Website Design That Performs? Find Out Now!
Author: Liam Mackie

3. Turn Your Vision Into Reality - Hiring A Website Company
Author: Liam Mackie

4. Enjoy High-speed Fibre Broadband For Seamless Connectivity
Author: Julian Serle

5. Unlocking Hidden Potential: 2025 Optimization Techniques To Maximize Your B2b Lead Database
Author: Demanday group

6. Beyond Word Of Mouth: Why Company Website Is Crucial For Your Business
Author: Advert India

7. Seo Company In New Zealand: Take Your Digital Presence To The Next Level
Author: Top Rank Digital

8. How Google Ads Experts Help Small Businesses Compete With Big Brands?
Author: Value Hits

9. The Importance Of App Development For Modern Business
Author: Adithiya A

10. The Benefits Of Professional Seo Services In India For Global Businesses
Author: Anoop Krishnan

11. List Of Qualities A Good Website Company Have
Author: Liam Mackie

12. Benefits Of Fibre Broadband For Businesses- A Comprehensive Guide
Author: Julian Serle

13. Travel Seo Strategies: How To Increase Bookings And Visibility
Author: Anil Kumar

14. How To Craft Compelling Content: The Heart Of Digital Marketing
Author: Chris Tony

15. The Future Of Digital Marketing: Why Email And Social Media Must Go Hand In Hand
Author: Chris Tony

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: