{{{how To Compose An Excellent Press Releasecomposing A Press Release To Market Your Company

By Author: Robert Watson
Total Articles: 63
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If you have never thought of a press release to market your products and business, then you are skipping on quite possibly the most potent marketing tools known to man.

A press release is useful because they bring a news slant to the promotional campaign, and people will pay attention to interesting news stories, but only if the story is truly entertaining.

{{{Follow the same writing techique for a press release which you use when writing a salesletter|One should always compose your press release using the pointers that you might put to use when composing your salesletters.

Those {{aspect|elements|pointers|tips|pieces}}} are known as AIDA. AIDA is an abbreviation of Attention, Interest, Desire, Action. It is a traditional method to the purpose and flow of promotional campaigns.

Is AIDA important? you just CANNOT compose a good press release without it. If you simply remember the acronym AIDA, then you can create {{{excellent|good|great|well-written press releasesall of the time.