Social Video Marketing , A Tool For Promoting Music And Selling Songs

By Author: vikas saini
Total Articles: 11
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These days it’s a requirement that a music artist or band should have videos. To level it up, it should be social. What does social video marketing entail? Getting people attracted enough to your videos that they would click, watch, and rate it, leaving an impression that they want more from you. A video promotes your music and ultimately, selling your songs.

Here are tips how to make your videos become an effective music promoting and marketing tool to ultimately help in selling songs:

1. A video must enhance a song.
Have a theme or concept for your music video in relation to your song. A video should be able to stand on its own and the viewer must want to watch it again; this way, they can get others to watch it too! If your song is about heartbreak, change it up: instead of a singer emoting on screen – have backup dancers perform in slo-mo in the background!

2. A video can feature a cover song.
True, you’re an original artist/band making original songs, but if you want to get noticed, doing a cover of another artist/band’s music is A-OK. It’s been done countless ways before – ...
... even established artists/bands do it. If you do a great cover song, new listeners will be interested in your own stuff. They will Google you, find your track/album on an online store, and thereby selling your songs, your original stuff..

3. A video should be inexpensive.
When your video looks home-made with zero budget and amateurs playing roles in it, it somehow becomes endearing. Think Michel Gondry ‘Sweding’ videos or music recordings using a webcam. A lo-fi video is very relatable somehow.

4. A video must have a very good song.
So you have a great concept for a video – but is your track on the level? Nothing annoys new listeners than a badly-produced song. They listen to music for a variety of reasons but the most important is to be entertained. Spruce up your music and make it more polished than your video. Please. Good quality material is an essential factor in selling songs.

5. A video must be accessible.
What’s the point of making one if no one will see it? Your best bet is YouTube, of course. Although with the broadest reach, upload your videos to other video-sharing sites as well. When it comes to music promotion and selling your songs, getting greedy with video-sharing is not frowned upon.

6. A video should know its target market.
Be specific and share it with people who care about your music and maybe even the concept you have in the video. You used a cellphone to shoot your video? A techie website can feature you.

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