Same Food Family Yet Different Concepts For Food Logo Designs – Why?

By Author: Tammy Becker
Total Articles: 124
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The colors, images and effects that pizza hut has used for their brand mark differ so much from Wal-Mart's logo even though both their function is to sell eatables.

Why is that?

It's because there are many sub sections in the food industry and each of that subsection uses a completely new concept and strategy for its food logo designs to convey the right message to its customers and of course to fuel sales.

Let's have a look how some of the famous trademarks that might belong to the same eatables family differ drastically in their functions and thus their brand mark.

1. Unilever-Edible product Manufacturing Company:

At first sight, this manufacturing company's business design looks simple enough, just a letter U with small intricate drawings. But on careful inspection, you will notice that the small drawings within the letter U are actually small images of a bird, leaves, flowers, fruits and vegetables symbolizing nature and freshness in ...
... their products. The colors that have been used are blue text on a white background which further enhances the image's purity and dependability as blue is a color that encourages trust and reliability and white is the color for innocence. So when a customer looks at their trademark the impression that he gets is one of fresh, hygienic and wholesome edible products.

2. McDonalds-Fast Food Restaurant:

The colors used in this type of industry brand mark design are again different from others. The golden arches that have been used here are so popular that any 10 year old from almost any part of the world can recognize it.

But what makes this logo different from all others?

It's the simplicity and the clever use of colors.

The popular colors in this business image are yellow and red which are often seen in this industry as they are known to represent happiness and energy and stimulate appetite. When a customer looks at their corporation image, he can feel his mouth watering on the thought of their delicious, hot and crispy chicken burgers and fries.

3. Whole Food-Super Market Chain:

The whole food logo is yet another sub section of the eatable industry that has used a different approach in creating their brand mark according to the products they sell and the image that they want to portray to their customers. This famous chain of super markets emphasizes that their edibles are hundred percent organic and natural and that concept reflects in their trademark. The design is simple and consists of the company name in straight green fonts with a fruit image in the letter O. The green color on white background shows that the company is environmentally friendly and depicts purity and hygiene which stimulate trust and reliability towards this corporation.

So, what we've learned here is that even if two companies belong to the same eatables industry but differ in their functionalities, they can't use the same concept in their corporation's image. A trademark created for a fast service restaurant will differ massively from a super market's business mark even though both their function is to sell edibles.