Three Keys To Advertising: Proofread, Proofread, Proofread!

By Author: jarry horny
Total Articles: 108
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Have you received any ad mails in your inbox and found flaws or typos and other errors? Or have you witnessed an ad that is very vague, and you have no clue as to what the services being offered are, or what exactly the product is? You must be aware of this issue and take measures and time out to proofread the ad while printing it for you business, whether it’s a printed booklet or flyer. You must not only look into the grammatical errors or other language errors, but also check for the clarity of the advertisement.
Imagine that your ad reaches the hands of an English professor or a language analyst, and it comprises of spelling and grammar errors? The person will never look into what kind of business you do and will think twice if the ad for your business has errors of this kind. These kind of errors should be stringently checked for and caught weeded out before being finalised, in order to have a successful advertising campaign. Sometimes, even a small punctuation error can be a major turn off to certain potential customers.
There is a possibility that if you write the ad or booklet by yourself, then you might ...
... have difficulty in identifying the errors. The human brain has a tendency to fill in the missing words, letters, and even punctuation marks automatically. As a solution to this problem, you might have to hire or appoint someone else to proofread the document. Also, if it is feasible and affordable, one can appoint more than one person to proofread the document that helps in further preventing the errors.
Clarity, which is another key part of the ad, should be clear and precisely presented, and the user or the end customer should never go and seek for the services offered by you by any other means. For this reason too, proofreading should be done. The proofreader should be asked to read and re-read it until the points are perfectly understood.
When you hand over the responsibility to the proofreader make sure they understand the nature of your product or service. This will help them in making it a better document and put forth the information accurately.
Also, the proofreaders are advised not to use any kind of industry jargon. They also help in academic editing. It is because people might not understand the term’s usage and are likely to lose interest in the advertisement.
Find more information relating to academic proofreading, and dissertation editing here.