Romney Retools His Message As His Lead Shrinks In Arizona

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The campaign signs at Mitt Romney's 1st rally in Arizona in much more than a week looked like a last minute print task. Red and white with a far far more sparse design than his regular 2012 logo, the signs read "Mitt Romney AZ" and were printed on heavy letter stock paper that looked far more like fancy resume paper than political signage.
As Romney and his wife, Ann, took the stage at a tiny Christian school here just outside Phoenix, supporters enthusiastically waved their "AZ" signs inside the air?aand the signs, unlike the regular sturdier Romney 2012 placards, rippled precariously as though they might tear at any second.
The signs gave an air to what has generally been a last minute feel for the Arizona primary campaign as it heads into its final days. Unlike previous voting states, the television airwaves here aren't being blanketed by campaign ads, and few, if any, political signs adorn the streets. There's a good reason why: Two weeks ago, the state looked like a certain thing for Romney, as he was up by a lot more than 25 points over Rick Santorum, his closest rival. The wide lead enabled Romney's campaign ...
... to start shifting its energies to Michigan.
But, the race has tightened considerably in recent days, prompting some alarm amongst Romney supporters here. It is unclear if Romney is going to increase his presence in Arizona inside the coming days. While his campaign had been expected to focus largely on Michigan ahead of next Tuesday's primary, an aide acknowledged the schedule remains up in the air.
On Tuesday, a CNN/Time Magazine poll discovered Romney and Santorum statistically tied in the state, 36 percent to 32 percent. But that was contradicted by a NBC News/Marist poll released Wednesday, which discovered Romney leading Santorum by 16 points, 43 % to 27 %.
Asked Wednesday which poll he believed far more, Arizona Rep. Jeff Flake, a single of Romney's most higher profile supporters here, acknowledged the race has gotten much tighter in latest days. "I think it's somewhere within the middle," Flake said, when asked if he believes Romney has a 16 point lead or 4 point lead. "But what counts is that Romney is going to fight up until Election Day and win."
But there seems to be an air of fatigue and perhaps a little concern around Romney's campaign amid Santorum's rising national poll numbers. Each the candidate and his staff look a bit worn on the trail. Even Ann Romney, who is usually a looser and far a lot more bubbly presence on the stump than her husband, seemed a lot more sedate than usual when introducing her husband this morning?aand this was her initial public appearance alongside her spouse in numerous days.
Although Romney looked a bit tired, he had been practicing numerous new lines in his stump speech. Standing in front of a new sign the campaign had clearly place far more production work into?a"Restore America's Promise," it read?aRomney unveiled specifics of a brand new tax strategy, which he explained would lower Americans' taxes by 20 percent.
And while he didn't mention any of his GOP rivals by name, Romney went right after President Obama, telling the crowd here Obama is "out of ideas and out of excuses" when it comes to turning the economy around.
"The president will take us in one direction," Romney stated. "I'll take us in a different one."
Notably, Romney spoke with out a teleprompter, even as he went through a series of facts and figures that is certain to be a preview of his message in the final GOP primary debate tonight on CNN as well as a major financial speech he's set to provide on Friday in Detroit.

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