123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Career >> View Article

Niche And Grow Rich

Profile Picture
By Author: Jonathan R Taylor
Total Articles: 19
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

There's a quote out there most of us have heard and it goes something like this- If you try to be everything to everybody, you wind up being nothing to anybody. Too often that's the mistake so many new business owners make in the beginning. They have such a desire to get their product or service out there, they are willing to target anyone and everyone.

The key to success in today's competitive market is to niche your business to a particular group that would be interested in your product. In speaking with clients, I sometimes hear business ideas that are far too general.

One client I met with this week certainly understood this as we discussed business models. Her idea was to start her own clothing design targeted specifically to women who have a hard time finding bigger sizes. As we discussed this idea, we narrowed it down even more to sports wear, specifically motorcycle clothing- something she's familiar with as an avid motorcyclist.

By narrowing your target customer, you have the chance to focus all of your marketing and branding in one specific area, and, in essence, cut out much of ...
... the competition.

This month's issue of Entrepreneur Magazine has a story about an interior decorator who has built a very successful business by specializing in family-friendly interiors for her client's homes. Instead of being a generalist, who takes whatever jobs she can get, this entrepreneur helps customers pick out furniture that can stand the wear and tear of energetic children in the home. She also helps clients select stain resistant fabrics and lamps and other accessories that are not easy to break.

What about your business idea? Is it specific enough? If you've decided to start a small lawn business during the summer, how can you focus your business so you're not competing with a thousand other landscaping services you see driving around town? How about targeting your service specifically to real estate investors?

Customers will see your specific expertise as a great value which will only keep your business thriving in the long run. Remember, a Jack of all trades ends up being a master of none. Click here for more ideas on niching your business or profession.

To access the links in this article, visit www.careercalling.com/Archives.htm and read edition July 15, 2005.
About the Author Find out why Dave Ramsey recommends the program that we teach. Visit www.careercalling.com!

Total Views: 262Word Count: 402See All articles From Author

Add Comment

Career Articles

1. Unlocking Financial Success: How Pangusandai Redefines Stock Market Education
Author: isebella

2. How Psychic Readings Can Guide You Through Love Career And Life Decisions
Author: Psychic Ram Dev

3. Type Rating Duration India – Pilot Training | Pier Seven
Author: Pier Seven

4. Tool For Resume Building: Why Resumeera.xyz Is The Best Option For You
Author: shahrukhmirza

5. Stem-xpert Stuns At Web Summit Qatar 2025, Revealing Global-class Innovations On Global Platform
Author: stem-xpert

6. Stem-xpert Charting The Path For Global Innovation: Pitching At Embassy Of India, Qatar!
Author: stem-xpert

7. India's Innovation Drive At Web Summit Qatar 2025: Stem-xpert's Global Footprint
Author: stem-xpert

8. Starting A New Job Remotely: What You Need To Know
Author: Anna Paquin

9. Empowering Educators: How Stem Facilitator Courses Power Education To The Future
Author: stem-xpert

10. Secure Job Opportunities In Europe With Santa Maria International’s Trusted Support
Author: raseenadm

11. Gain Cultural Exposure And Career Growth Through Santa Maria’s German Au Pair Program
Author: raseenadm

12. Find An Affordable Way To Work And Live In Europe With Germany’s Opportunity Card Program
Author: raseenadm

13. Why Consider Hiring A Recruitment Agency?
Author: Gopal

14. 21st Century Skills: Critical Competencies For Success
Author: stem-xpert

15. Importance Of Re-skilling - Stem Facilitators For School Teachers Need To Upgrade Themselves
Author: stem-xpert

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: