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Top 10 Headline Starters For Direct Sales Website

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By Author: Chris Le Roy
Total Articles: 95
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Where in the world do I start With My Copy? Many people ask this common question. So what's the answer? Well if you have ever written copy for a newspaper advert or for a website, you know the most important element in any advert is the HEADLINE. Without a strong headline no one is going to invest their time in reading further. Remember one key issue when writing a headline, a headline should be enticing for a customer to recognise that they need to invest their time to read on further. If it is not they will simply move onto another advertisement.

So what are my Top 10 Headline starters?

There are literally thousands of different headline starters that you could use but these are the top 10 I have found on the internet.

Top Headline Starter Number 1 - How To ...

This headline is an oldie but a goodie. One of the best ways to have a customer to purchase from you is to educate them. You will find many examples of this headline starter through out the internet such as -

How To Make 1 Million Dollars in a Week

How to Harness 10,000 Hits A Day with ...
... 1 Hours Work Only

Top Headline Starter Number 2 - Learn How ...

The learn how headline starter infers to the reader that you are going to teach them something. It is really important when using this headline starter that you teach them at least one thing that will lead towards the product or service you are selling -

Learn How in 20 minutes Your Website Could Be Making Money

Top Headline Starter Number 3 - Who Else Wants ...

This headline starter is great for enticing new purchases on your previous successes. This infers that you have helped others achieve something. A sample headline is -

Who Else Wants to Lose 20 kg in 3 Weeks

Top Headline Starter Number 4 - Warning:

No one wants to get scammed. Lets face it, the internet is just full of scammers and the Warning headline starter is great as it tells the reader that you should take notice. The biggest down fall with this headline is that the elements in the headline are not as strong as the Warning component.

For example -

Warning: Do Not Get Caught Paying To Much Paying for A Car

This headline used above is far weaker that the one below:

WARNING: New Book Shows Why New Car

Top Headline Starter Number 5 - Unlock the Secrets ..

Unlock the Secrets is a powerful headline starter as it implies the reader is about to learn new information that has never been seen before. This headline provides a level of mystique to the reader.

Unlock the Secrets to Making Your Headlines Sell 10 Times Faster

Top Headline Starter Number 6 - Announcing ...

Announcing this headline - We all love announcements and that is why this headline is often used in Products and Service launches.

Announcing the Launch of the SEO Eater

Top Headline Starter Number 7 - Top 10 Reasons why ...

Customers and visitors of your websites are becoming more cynical about claims made and so the Top 10 Reason Why Headline starter helps you convince the reader you know what you are talking about and you can justify why they should listen.

Top 10 Reasons Why I Can Help You Be Rich

Top Headline Starter Number 8 - Give Me 5 Minutes ...

Asking someone permission for time is always an easy way to get people to read your headline. The Give me 5 minutes starter is used on the premise that the reader is not that busy they can not honour you with just 5 minutes of your time.

Give Me 5 Minutes and I will Show You How to Turn Your Junk Into Cash

Top Headline Starter Number 9 - Exposed: ....

Everyone loves the expose on someone else and the use of the word Exposed will always tempt the reader to read on. I first saw this headline successfully used, not to bad mount a copywriting expert but to make the reader believe the author of the sales letter actually was.

The headline went -

Exposed: Top Seo [Authors Name] Tactics to Rank Number 1 in Search Engines

Top Headline Starter Number 10 - Discover ...

We are all little children at heart and that is why this headline is so powerful. Everyone wants to discover something. The Discover headline starter is another one of those educational starters that encourage people to learn more.

Discover How Joe Bloggs Earn Ten Thousand in 24 Hours


In each of these examples, the headline starters gives you a strong opportunity to write a powerful and enticing headline however you do need to test each and every headline as to which is going to give you the results you are looking for. Remember the old adage - Test and Measure.

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