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Can The Hue Of Your Uniforms Really Make A Difference To Your Business?
When choosing uniforms for work a vital factor to think about is which colour scheme to go for.Colour can play a main role in the look of your uniforms and your general business appearance. Below are our all time 5 considerations when choosing your work uniform:
1. What are your company colours? This is the best place to start and a significant point to consider when selecting uniform colour. Remember, there are different ways to employ colour - if you can't source suits or shirts in your corporate colour, you can utilise custom ties or company scarves as a low cost way to put you're branding across. Following are a number of less obvious but equally important considerations.
2. Approachability vs. Authority. Colour can play a large role on how nice your staff appear. For example a pastel shade uniform can come across as more approachable to potential consumers. Customer service workers need to frequently interact with the community and need to be approachable at all times. By using lighter colors this can appear more friendly and smash down walls. A direct comparison would be darker shades such as black and navy ...
... which can create a more of an "arms length" or authority look. This can be an gain for the police force and comparable roles which benefit from demonstrating a depend
able presence.
3. Does your staff's work role involve possible confrontation? If this is the case then darker shades as mentioned above are perfect to make an impression of authority.
A study in Copenhagen displays just this - by changing their uniforms from green to dark navy, attacks on parking attendants went downward by 75%!
4. Casual vs. Professional. Colours can as well differentiate work uniforms to appear either casual or professional. Warmer, lighter or very fashionable colours can appear more casual and even give a "cooler" company image; however intelligent casual is a tough thing to heave off. Alternatively darker colors like as navy, charcoal and pinstripes can create a further efficient, smart, professional image. This is something to consider as you will need your uniforms to reflect your company image.
5. Think how your employees will feel in the new uniform colour - The choice of fluorescent pink shirts might have appeared first-class on the drawing board, but are your male staff going to be happy in this new look?
I hope this has been useful and something to bear in mind when considering new uniforms. For further information on how we can help uniforms work for your organisation then contact us for further excellent information!
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