Marsha Kent, A Recipe For Success

By Author: Marsha Kent
Total Articles: 17
Comment this article

With more than $1 billion in product sales, Marsha Kent is considered a legend in her field- Direct Response Television. All the products that she has chaperoned have gone into million dollar figures; her infomercials have been runaway hits. Her name can be found on industry trade journals; she has been interviewed by most channels and the print media, and has been featured on the covers of many magazines.
Marsha Kent is indeed the marketing genius. Response TV, the well-known direct response marketing bible, called her the "Top 25 Most Influential People in the Direct Response Industry." She ranked third on the Los Angeles Business Journal list of most successful women business owners, and was elected to the prestigious ERA International Board of Directors. She is sought after by marketing acolytes for her perspectives on trade and techniques in direct response marketing. She was one of the founders of Sylmark, Inc., in 1998. Her forte lies in her ability to quickly assess the marketing terrain, position her products accordingly, and then executing her strategies. “I do not follow what you call a vanilla strategy, ...
... instead, I customize my marketing mix after studying each product for its competencies and then only release it into various channels,” says Marsha Kent. No wonder, awards have always been chasing her. She has been awarded numerous ERA (Electronic Retailing Association) awards, including “The best infomercial of the year” for Micro Crisp.
Her DR TV campaigns have always been runaway hits. Be it infomercials for The Ab Coach, Micro Buddy, The Ab Trainer, QRB or the AbSculptor, the consumer response to each of the products that Marsha has campaigned for have met with exuberant success.
After joining forces with Mr. Peter Spiegel to form Kent & Spiegel Direct Inc. her joint endeavors soon bore fruit, with KSD Inc soon burgeoning into a multi-million dollar company. In fact, it was ranked no. 3 on The Los Angeles Business Journal list of most successful women-owned businesses in Los Angeles County.
Katie Williams, President of Williams Television Time, a reputed media placement agency, is impressed with Marsha’s drive for success, and her creative savoir-faire.”Marsha can smell success from afar, she has the pulse on the market all the time, what’s more, she is always innovating. Her products always rise above the mundane”, says Katie.
Marsha Kent has the knack of inspiring her people all the time. She strongly believes in the abilities of her people, and is a go-getter with a deep sensitivity to the inherent emotions of the market, and of course her team members.
Or as one may put it, Marsha Kent has always had all the ingredients for just the right recipe - The recipe to success.