How To Write Press Release Skillfully In No Time?

By Author: Dave Thomas
Total Articles: 21
Comment this article

Do you fear the very idea of writing a press release? If yes, you do not require fearing any more. The article written below would help you provide the flow, confidence and knowledge required for writing a standard press release.

A press release can be defined as a statement prepared for distributing it to the media. The primary motto of a press release is to provide adequate information to the journalists. The information requires being accurate, useful and interesting.

Press releases are similar to ‘cookie cutter’. Once you get the flow, all you require to do is to fill up the blanks. Usually, journalists have their own standards as well as expectations when it comes to a press release. Hence, it is important to keep in mind these standards while writing a press release.

Make sure that you write all the press release on company letter head. It is essential for the following to appear at the top of the page:
a) Company’s name
b) Company’s web address
c) Company’s location address
d) Company’s phone number

The press release needs to be spelled out in all CAPS and ...
... then centered in bold. Keep in mind that the name of the contact person should come underneath with all the contact numbers written clearly.

Here are some more tips to write a good, effective and acceptable press release. Things you need to include and check carefully:
a) Company letterhead
b) Company name
c) Company address
d) Company phone number
e) All caps
f) Name of the contact person
g) Release date
h) Headline / Title in CAPS
i) Body (Date, City and the Subject)
j) Attractive text
k) Page numbers
l) Calendar
m) Action plan
n) Summary

Tips:
a) Start with an impact:
The title of your press release and initial lines need to directly convey what you desire to say. You need to include the four vital ‘Ws’; who, what, when, where and why in the main portion of your press release. The rest of the body needs to include facts that support the subject.
b) Media friendly:
Make sure that your press release is media friendly. There are certain media agencies that would print your press release without any editing or alteration. Hence, take extra care that the details and information you include must have less job for the media to handle.
c) Relevant:
It is very important to include real instances that support your message. Try to show why, what you want convey is important and how this is going to be beneficial for the reader. If your press release is not newsworthy, no one is going to read it.
d) Be brief:
Try not to use avoidable clichés, extravagant language or superfluous adjectives.
e) Take permission:
A company may get quite defensive when it comes to their name and image you must get a written permission prior to including quotes or information coming from any officials or associates of different company.

If you have been thinking of becoming a press release writer, there are certain things you require keeping in mind. Make sure you know all about the ins and outs of regular press release submission and press release writing before you actually start writing a press release.