2012- A Year Of Growth In Advertising Industry?

By Author: Worldwide Advertising
Total Articles: 120
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Much hype is already heard about the New Year 2012. We cannot foretell anything that is not within our control. However, we can be still be sure that no matter what and how, advertising industry will grow further in this year and also in the following years. The norms keep changing. Way back in the 80’s and 90’s advertising norms were something else. Today, it is not a surprising factor to acknowledge how most of the advertising agencies have been technologically renovated and updated from time to time. Television Advertising, Outdoor Advertising, Radio Advertising radio advertisingor Print Advertising practices have gone through complete changes.

The introduction of online advertising media is a major turning point for advertisers. With online advertising dominating other ad media, brand owners are heavily advertising through the various means of online advertising. Outdoor Advertising practices these days are also technologically advanced especially when it comes to the tools used for launching an OOH ad campaign. Offering a rich look about ...
... the advertised brand, an OOH ad display at the airport, shopping mall or metro station easily influences customers’ attention.

A year of growth is expected in Advertising industry in 2012. Many brand companies will create their presence in the market providing opportunities to advertisers to indulge in promotion campaigns. Advertisers can also expect many technological innovations lining up to be introduced in the market. Advertising industry in India has covered a long journey indeed. From the conventional tools and tactics of promotion to the latest contemporary devices and techniques’, advertisers have now gamuts of choices to make. Time saving, hassle free and user friendly modern advertising tools ensure effective and quick delivery of brand message to customers with the targeted impact. All in all, more growth is expected in the ad industry this year. Perhaps, it’s just the right time for brand owners to start planning their promotion campaigns.

Any non-personal promotion of a good, service or business is known as advertising. An advertising campaign of a brand or business is launched through a particular medium or through different means. Television Advertising, Outdoor Advertising, print advertising, Online Advertising etc. are some forms of brand promotion widely adopted by brand and business owners.

We cannot imagine a world without advertising network. All the products and services come to our notice only through an advertising campaign. The world would be a different place in the absence of advertisements around it. Brand Advertisements are usually used to give a positive outlook on products and services so that people buy and use them. The most negative things can therefore be turned into something positive through an advertising campaign. Launching an advertising campaign of a brand or business requires a step by step plan as well as implementation of the same plans. From deciding the budget of the campaign to choosing the right medium of presenting the brand message, the advertiser has to deploy various strategies.

Over the last few years, it has been observed that the use or implementation conventional ad media are slowly dimming away. Advertising mediums have gone through complete makeover. Unlike conventional means of promotion, modern ad media ensure a rich brand impression on customers’ mind. The manner and presentation of brand message is also totally different from conventional means of advertising. Also more users- friendly and enhanced with interactive features, modern advertising channels have replaced conventional media thereby creating an upsurge among brand marketers.

Conventional means of advertising such as outdoor and print media have gone through a complete renovation. All thanks to technological innovations that have brought a drastic and dramatic change in the look and feel of various outdoor as well as print advertising mediums. Online advertising which is one of the latest means of brand promotion is also gaining popularization among brand owners and advertisers. It has infact been predicted that online advertising media is the future of advertising.