Baptizing A Brand!

By Author: Worldwide Advertising
Total Articles: 120
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In today’s blog, some pre-advertising measures of a brand are provided. These measures are important for any brand owner to provide a strong impact about his brand once it is launched.

A name reflects the persona of an individual. Likewise a brand name reflects the overall features or benefits of a brand. Therefore, it is an important measure for a brand owner to consider many factors while baptizing a brand so that customers become fond of it right at the first glance. Good branding ensures that the product is fit to launch in the market with a readiness to hit maximum attention of prospects or clients. In the following paragraphs, some tips of baptizing a brand (that are otherwise known as pre-advertising measures) are provided.

Make it sound striking or attention grasping- The plus point of having a brand with a striking name is that it easily attracts customers’ attention without much effort. A long brand name or a short one can form an impression about the product provided its name sounds striking or alluring at a glance. So, the brand owner should consider every factor or detail that may help him ...
... frame an attractive name for the product (so that it is easily positioned on customers’ mind).

Design a signature Logo- A logo is an important feature of any brand or business. A logo represents the brand/business to a great extent. So, it is another important criterion for a brand owner to design a signature logo for his brand. A logo provides a distinctive look about the brand and differentiates it from other competitors that offer the same features and benefits. A logo also leaves a signature or impression on customers’ mind.

A catchy punch line or slogan- A brand slogan is yet another important feature while baptizing a brand. A brand slogan should be catchy and representative of the various features provided by the brand. Catchy, peppy and crisp- these are the three main considerations while coining a brand slogan.

Why Advertising is important for every business?

An advertising campaign of a brand, service or business is considered important for reasons more than one. Advertising is one such marketing activity that involves the promotion of goods, services, companies or organizations among the target audiences. It is only through an advertising campaign that the business owner successfully draws public attention and generates awareness about the presence of the brand in the market. Outdoor Advertising ,Television Advertising,radio advertising,Online Advertising and print advertising are some means of promotion used by brand and business owners to promote their products or business services among the target audiences. An advertising medium plays a significant role while positioning the brand or business on customers’ mind.

Advertising is a marketing tool that ensures that the sales of the business increase. Any product that is sold under the banner of a particular brand has more chances of getting popular among the masses (among which many prospective buyers are also included). As mentioned above, the primary objective of any advertising campaign is to create maximum awareness about the product among customers. Therefore, when any product or business is advertised, customers become aware about its existence simultaneously triggering their craving to purchase and own the commodity or business.

Most of the advertising campaigns talk about the positive features of a brand or business which also helps in image-building of the product or service. From the business point of view, an advertising campaign not just optimizes sales or generate awareness but also form goodwill of the specific brand that earns an important asset for itself. advertising ensures that customers fondly remember the product or service and are also encouraged to purchase it when they make up their minds. It is not possible to imagine a market without any advertising practice being carried out by any of the advertisers. Be it a brand, service, event, business idea or even a movie release, advertising is the only tool to bridge the communication gap between customers and brand or business owners.