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How To Find The Right Seo Service For You
With so many SEO service providers available, it’s not uncommon for marketers to have trouble knowing where to start.
Some marketers may choose to try doing their own SEO, as a way of avoiding upfront costs and saving money.
However, there are two potential pitfalls when doing SEO on your own:
1.) In the long run, lacking proper expertise can very quickly equal hours of frustration and wasted time. Obviously, that completely defeats the goal of trying to save time, to begin with.
2.) While not automatically true for everyone, the results most marketers will achieve on their own may likely be unsteady, or, the things that actually improved rankings may not be clear.
Unfortunately, a lot of the major search engines make constant changes to the way they rank sites. As a result, it’s important to stay on top of the latest trends and consistently create new content and backlinks to improve where your site ranks among others.
If you do decide to skip hiring an SEO service, be sure to document all the steps you’ve taken in the process of trying to rank your website. This will help ...
... you pinpoint what’s working best for you.
The Benefits Of Using An SEO Service
The most obvious benefit, is being able to leverage someone else’s expertise.
Although SEO sometimes takes a while to show results, chances are an SEO service provider will be able to achieve better results...in a fraction of the time.
Not to mention...
The beautiful part of having a high-ranking site, regardless of if you had to pay to get it there, is the fact that all your *organic traffic is 100% FREE!
[*organic traffic - Traffic that flows to your website, free, through unpaid search listings]
Questions You Should Ask When Outsourcing To An SEO Service:
1. How does the SEO service improve its clients’ search engine rankings?
This is an important question, because some less-than-professional SEO firms may use strategies that the search engines frown upon. These “blackhat” techniques can quickly result in your site getting de-indexed.
2. What search engines will the SEO service target with your campaign?
Knowing this will help you figure out which providers may give you the greatest reach for your given keywords.
3. Aside from initial costs, what types of costs are required to maintain a site’s ranking?
It’s important to remember that SEO is all about long-term planning.
Think of it like a diet:
If you wanted to lose 10 pounds, you wouldn’t work out until you lost 5 and then hope the rest just goes away on its own.
With a proper SEO campaign, you’ll need a regular source of unique content, backlinks, etc, to keep your rankings “healthy”.
4. Does the SEO service guarantee specific results?
This one is kind of a trick question...
The truth is, no SEO service can guarantee a specific ranking. No matter what the site is about, what the keywords are, or what the competition is - there are just far too many variables (some unknown to those not employed by the search engines) and updates to truly make any guarantees.
With this in mind, it may be wise to look closely at any SEO company that tries to make you a guarantee.
5. What are the credentials/levels of experience behind the SEO service that will be running your campaign?
As with anything else, it’s important to know you’re truly dealing with someone that knows what they’re doing.
There’s a lot of great information available about marketing, including SEO.
Unfortunately, some people may read it and assume they’ve got what it takes to start working with clients when, really, they still need to hone their skills before publicly providing services.
How to Get the Most Out Of Any SEO Service:
For a great example of all the pieces you need to include in your marketing campaigns, take a look at our Stream4 page to see how we've broken things down for our own SEO service.
Stream-4 is "website promotion done-for-you service", for online business owners and Internet marketers. Abe Cherian and his team of Internet Marketing professionals at Multiple Stream Media provides this comprehensive, highly effective, result oriented, and affordable service which includes, everything from unique article writing, blog writing, seo service, submission service, link building service and more. A must see if you want long term online marketing success.
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