Are You Looking To Form A Company?

By Author: William Hauselberg
Total Articles: 816
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Starting a new business can be an overwhelming and daunting task for anybody, and is not a decision that should be taken lightly. The fact that it is so overwhelming, however, doesn’t mean it can’t be done. After all, around 600,000 new businesses are started in the Unites States each year, and the entrepreneurial spirit is as American as apple pie. All you have to do is have the right tools in place, and be willing to put in the hours to make it happen.

Importance of Establishing Your Brand

What are you going to call your company? Name availability is a serious issue facing new companies today, especially considering the importance of being found on the internet. If you choose a name but someone else already registered that name, you may be unable to use it, or even a variation of that name. A simple search engine query can direct you to multiple locations for you to purchase a URL for your business. If you choose a common name for your business, finding a domain name will most likely be a challenge. Sometimes domains can be bought from other owners, but often they will overcharge you for it, especially if ...
... they know that you've already named your business without setting up an online domain.. So get creative. Brainstorm on names are connected to your product, but don’t rule out the absurd – sometimes that’s just what a company needs to establish itself.

Of course branding is more than just name availability for your domain. It involves how you present you, your product or service to the public. Are you serious and professional? Witty and sarcastic? Laid-back and aloof? These decisions at the onset are not only fun to make; they will play a role in how successful your company can be.

Company Formation and Structure

Do you want to form a limited partnership? Should you incorporate? There are many legal structures for you to consider, and it’s crucial that you choose the right one for your company. There are a number of agencies at your disposal, but consider hiring a lawyer at this point, as getting your corporate structure together, articles of incorporation filed, etc. can be a complicated process. If you have partners, you’ll need to consider whether or not to form a limited partnership, general partnership, or any number of other options. On the other hand, if you are a sole proprietor or non-profit, the decision has already been made for you.

So have fun with it. Starting a new company may be the most rewarding thing you do in this life.

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