Pay Per Click Advertising - Your Questions Answered

By Author: Derek Roger
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Pay per click advertising is one of the most commonly used methods to get highly targeted search traffic. It is used by a large number of people and is considered one of the most effective marketing strategies. In this article, we take a look at the answers to some of the most commonly asked questions about PPC.

What Is PPC?

PPC stands for Pay per Click. It is a business model wherein you bid for keywords related to your niche, create ads using those keywords, and pay the publisher whenever someone clicks on the ad and visits your website.

Google, Microsoft, LinkedIn, and Facebook are some of the major PPC advertising networks on the market today. Google, in particular, is considered the undisputed leader as it is the most-trusted search engine in the world today and is used by hundreds of millions of people all over the world.

What Is Pay per Click Advertising's Role in Online Marketing?

It plays a very important role in the overall online marketing strategy of online business owners and marketers. An overwhelmingly large number of people use PPC ads to promote their products and services. ...
... So, experts believe that it should be a part of a person's online marketing campaign, no matter what type of products/services he promotes.

What Is PPC Advertising's Biggest Advantage?

It gives you great value for your money. You pay the publisher only when a visitor clicks on your ad and visits your landing page. In other words, you pay for an ad only when it serves its purpose. You do not have to pay for placing your ad on the results page of a search engine. This gives you a great chance to create brand awareness without paying any money.

PPC is very quick. You may get clicks the moment your campaign goes live. You can also tweak the campaign any time you want to increase the click through rate and the conversion rate.

PPC allows you to put a cap on your spending. You can decide how much you want to spend by setting daily and monthly budgets. So, there is no way you can lose money unnecessarily or unknowingly.

What Is Pay per Click Advertising's Biggest Disadvantage?

The top keywords in certain popular niches are often out of many people's reach. They are usually taken by business owners and marketers with a lot of money and experience. So, sometimes you may have to settle for other keywords or increase your budget to bid on the top keywords. If you are not careful, you can easily get into a bidding war with your competitors and end up spending more money than you had intended to.

PPC can generate a lot of targeted traffic, but there is no guarantee that most of it will convert into sales. If it does not, your click through rate will increase sharply and your conversion rate will remain the same. It means you will keep spending money on clicks, but will not be able to generate any sales.

These are the reasons why experts say that you should track the progress of your PPC campaigns carefully. You should get rid of the under performing ads and keep the ones that perform well. You should also experiment with different aspects of your campaign to increase the click through rate as well as the conversion rate.

What Are the Golden Rules of Pay Per Click Advertising?

Pick high search volume/low competition keywords, set a sensible budget, write compelling ad copy, and aim for a great quality score. Most importantly, keep track of your campaign, experiment with different keywords and ads, and strive to attain the best possible results by spending the least possible amount of money.