Explore The Emerging Market Of Promotional Gifts

By Author: Redbows Ltd
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Promotional gifts are also known as swag or schwag. These are merchandise articles used by various corporate houses for branding and marketing products and activities. These promotional merchandises are mostly branded with logo of the particular company and are often used to promote some event, conference, brand-positioning of any business/company product or creating and maintaining the corporate image.

Almost anything can be made into a promotional gift by imprinting the company's name on the product. Some common gift items include t-shirts, caps, key-chains, pens, mugs, mouse pads, desktop calendars, photo frames, folders, etc. Besides these, promotional gifts also include some high-end, luxurious items such as leather goods, perfumes, electronic items and antique items.

The basic purpose of using promotional gifts is to establish company image and identity. It increases the recall value and helps in brand positioning in the competitive corporate industry. Promotional gifts reach out to the audience at mass level at a cheaper cost.

Internally, these promotional gifts help facilitate employee relations ...
... and build strong public relation network. They also help business create new customers and enhance the loyalty quotient of the existing customers. Promotional gifts are not only used by corporate houses but also by professional individuals, political parties, educational institutions and NGOs.

Choosing promotional gifts is a tricky task. The nature, character and type of promotional gift items differ across organisations, cultures and nations, on the basis of purpose of the promotion and type of business product. One should analyse the business needs and promotional requirements. It is wise to find the items that match the nature of your business and product. Identify the target audience and consider the idea you want to communicate to your audience. Plan for the budget and accordingly choose the promotional gift item you want to give away to the audience.

The promotional merchandises are often bought by distributor companies. Across countries there is a vast network of such distributors who sell the promotional gifts. Since, manufacturing of an item and getting it through the target audience are two different things and require specific skills sets; most companies rely on distributor companies to market the promotional gift product. From the process of artwork and printing to market the product and deliver it to the target audience, the entire process is handled by the distributor companies.

Besides, taking the product to market the promotional gifts distributor companies also provide support services as and when required. These services include, support in processing orders, artwork, proofing, progress trailing and delivery of promotional merchandises from various organisations/manufacturers. One should anlayse the business needs, budget, the purpose and the target audience of the promotional campaign and like-wise decides on the best suitable product.

Making a wise choice of the promotional gift item is crucial to every business enterprise. It is important that the product chosen should not just look attractive and nice but also be of use to the audience. It increases the shelf life of the product and creates a greater brand impression.

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