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Apple Repeatedly Stinging Partners
Apple Repeatedly Stinging Partners
Apple company in China with China Unicom in the 8GB inconsistent on the version of the iPhone 4, industry analysts believe that the leading iPhone market, indicating that Apple is trying to complete in his own interests for China Unicom led approach has led to vigilant and Unicom cannot grasp the intentions of Apple and its cooperation with other operators, and to market-oriented, and hope that much market share as soon as possible to protect their own interests. Apple repeatedly stinging partners 8GB a scene from the iPhone version 4 in mainland China Unicom has been interpreted as Apple Running out of time. At first, Apple China company's official website displays version 8GB iPhone price is $ 4,088 4 bare metal and later, Unicom announced its sale of the iPhone 4 GB priced at $ 3,999, lower than that of Apple's $ 89.
Later, Apple has cut its official selling price to $ 3,988, than Unicom low of $ 11. Inconsistency showed retail prices for the first time the two parties, the industry believes that this may be a Unicom and Apple is intentionally. Fuse is, Apple Yu this year suddenly ...
... gave up Unicom in mainland of iPhone 4 exclusive sales right, instead authorized days tone communications, social channel commercial also can sales iPhone 4, results, these social channel commercial most are changed hands will these iPhone 4 provides to has China moved, or and China Mobile reached cooperation agreement, as long as these iPhone 4 purchased machine user joined China moved of network, China Mobile giving Unicom basic as amount of calls subsidies.
This fact means that Unicom spent hundreds of millions of iPhone 4 before advertising costs are actually equivalent to mobile advertising. Since then, every month, Wang Jianzhou, Chairman of China Mobile announced that iPhone users in the network of China Mobile increased millions, it's more to the Unicom; official partners to stimulate. However, it isn't Apple stimulating partner for the first time. In the United States, apples from the United States operator AT t for many years, AT t provides not only providing high subsidies to Apple iPhone users, and also introduced ' into Apple's monthly revenues from iPhone users will each receive US $ 18, even so, Apple continue to conclude exclusive cooperation with AT t, in October this year when selling iPhone 4S, and United States two other operators.
Unicom sound different from Apple the first iPhone 4S worked after September this year, Unicom sent a negotiating team, led by Li gang, Deputy General Manager to United States negotiations to introduce iPhone 4S (wholesale iPhone 4S cases). It is learnt that Unicom and Apple have reached an agreement in mainland of China introducing iPhone 4, but I do not know why the Mainland delayed listing, disillusioned with lead users in the Mainland.
And since iPhone in Hong Kong often listed first, resulting in parallel imports flooding situation in the Mainland, China Unicom lost many customers when selling iPhone 4S (best iPhone 4S case) in the Mainland. On sale in the iPhone, Apple certainly has the absolute dominance, however, showed too self, it completely in their own interest-oriented.
As cooperation partners, Unicom is difficult to reverse Apple one-sided pursuit own interests of practices, especially cannot block Apple and other operators and or Ming or dark of way cooperation, thus, seize improve itself of market share is best, if each step are to listening to Apple company words, only will makes own became victim, the Unicom dared to and Apple in 8GB version iPhone 4 (iPhone 4S covers
) different price, should is this causes. However, this does not prevent the continuing cooperation of both sides, as China Unicom WCDMA operators are the only the Mainland, as far as the 3G system of correspondence between, bilateral cooperation is necessary, nobody left who can not afford to.
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