123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Automobiles >> View Article

A Vivid Example Of Brand Perception

Profile Picture
By Author: David Andrews
Total Articles: 197
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

As we go on with our lives, it can be easy to forget how many of our perceptions are formed through the influence of blind chance and the opinions of people around us. For businesses, this is a constant factor to contend with, and one that is often difficult to control.

The desire to control it is the great driver behind product design and marketing. The dichotomy and frequent disconnect between brand image and brand perception has caused many sleepless nights to CEOs; the countless hours and resources that companies invest into advertising, research and product design are an attempt to form a brand image that will influence public perception. This is always an uncertain process, since it's impossible to completely predict what people will see when they look at your brand. To a company trying to expand its market share, this is both a hazard and an opportunity.

The experiences of foreign automobile manufacturers in China, and the vagaries of their fortunes over the past two decades, as the hunger of Chinese consumers for modern conveniences have made the country the world's biggest auto market.

A strong ...
... emerging market provided Western automakers with a once-in-a-lifetime opportunity to reshape their brands for an automotive culture that had not yet solidified in its perceptions and stereotypes. This meant that existing marketing strategies had to go out the window: Buick, for example, has a well-set reputation in America as a car for retirees; in China, however, the brand has established a strong luxury cachet, and is now moving hundreds of thousands units to young buyers in that country.

The different paths taken by Audi and BMW are also instructive, and show the importance of foresight. Both brands cater to the mid-range luxury market; however, Volkswagen signed an agreement with a Chinese auto maker as early as 1988 to begin building Audis on the mainland. This has allowed the company to secure significant market penetration at a time when foreign vehicles were still a novelty on Chinese shores. High-ranking government officials flocked to procure Audis as a not-too-flashy sign of status, and today, make up a large and reliable percentage of Audi's clientele.

BMW, however, was late to the game, only securing a Chinese manufacturing facility in 2003. As a result, owning a BMW is seen as a much more risque statement than an Audi; government officials tend to shun the brand, in order to avoid perceptions of corruption.

As the market for vehicles grows, so will demand for car-related services. Businesses that cater to drivers, such as auto shipping companies, will have to vie for market share and consumer attention in a competitive industry. For now, the sight of an auto shipping truck is a relatively uncommon sight on the highways of China, but this will soon change as consumer activity and mobility remains high.

When it comes to auto shipping within the United States, Auto Shipping Hub is committed to serving its clients to the fullest extent of its ability. Our auto shipping rates are calculated by trained professionals, instead of being generated automatically by a computer program. We pride ourselves on our customer service, which is the best in the business. We provide door-to-door delivery service, and our drivers will do everything in their power to make sure your vehicle gets where it needs to go safely and in the same condition in which it departed its point of origin. Auto Shipping Hub - an auto shipping experience that saves you money and headaches.

The author of this article has expertise in auto shipping companies. The articles on auto shipping rates reveals the author’s knowledge on the same. The author has written many articles on auto shipping quote as well.

Total Views: 248Word Count: 615See All articles From Author

Add Comment

Automobiles Articles

1. Turbo Flutter: What Causes That Noise?
Author: John Rame

2. The Challenges And Risks Of Aftermarket Performance Parts
Author: John Rame

3. How To Keep Your Harley Davidson Bike Clean?
Author: Levi Fysh

4. Car Accessories Store - Your One-stop Shop For Enhanced Driving Experience
Author: Hamish Crotty

5. Get Your Car Serviced Before You Leave For Your Festive Vacation!
Author: Oliver Mertin

6. Learn Safe Driving By Enrolling Your Name To A Driving School
Author: Eleanor Thompson

7. What Are The Benefits Of Registering Vehicles In The State Of Montana?
Author: Mark Drummond

8. Continental Mobility Study 2024 Cars Are A Status Symbol For Many Young People
Author: Lochan

9. Why Choose To Buy New Hybrid Cars In India 2024?
Author: CarOnPhone

10. Key Considerations For Choosing Household Moving Services In Australia
Author: Agarwal Removals Australia

11. How To Choose The Perfect Bobber For Sale - A Buyer's Guide
Author: Levi Fysh

12. Why Should You Invest In Car Accessories? What Are The Popular Car Accessories?
Author: Hamish Crotty

13. Get Top-tier Service From Volkswagen Car Specialists
Author: Oliver Mertin

14. The Impact Of Technology On Driving - A Modern Revolution
Author: Eleanor Thompson

15. The Power Of Community Building In Legal Marketing: Strategies For Success
Author: jamewilliams

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: