What Can We Learn From The Case Of Angry Bird

By Author: danica
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Under the circumstance of high cost and vicious competition, China toys manufacturers are facing too many difficulties. In the market, most small toys companies are difficult to maintain and then close down almost every day. However, some toys companies who have enormous superiority in the market are trying to take good advantage of regnant resources to enhance the brand value so as to improve product margins.

Because of the Angry Bird, the ROVIO from Finland, developers of Angry Bird popular game, gets lots of profits. Compared with the circumstance in China toys market, it has bright comparison. Nowadays, Angry Bird’s success draws lots of toys designers’ attention. What can we learn from the case of Angry Bird?

Firstly, we should discuss why Angry Bird is successful. According to the statistics, the sales volume of Angry Bird theme plush toys is about one million pieces every month. The total development costs of Angry Bird game is only 0.1 million Euros while the sales revenue from plush toys and other things has reach up to 500 million Euros. Big margins give ROVIO lots of confidence. The company had claimed ...
... that they plan to develop the Chinese market with theme toys and other items. Finally, they want to go beyond Disney, the old giant in toys market. According to experts’ analysis, with the development of network and the popular of intelligent terminals, derivative products of popular games have strong explosive, which can increase brand value rapidly so as to bring much higher margins than traditional toys products. However, there is another standpoint that only one single image gains market recognition is not enough because its figure is too stuffless. In many cases, game developers have to launch lots of games and then only one of them could get success. The figures from Disney are always modeled from movies, animation stories and so on to make them popular. Its industry chain also covers too many fields such as film, animation, theme parks, toys derivatives products and other. All in all, it has strong brand value.

Although there are too many different standpoints on the success model of Angry Bird, without doubt, Angry Bird has become the most popular figure in the world and the ROVIO has already got lots of benefits for its figure. As toys manufacturer and designers in China, what can we do is to analyse its success reason, discover new originality and then take good advantage of resource to win in the toys market game.

Copyright by Danica. EVToys Shop tends to focus on the high quality Kids Toys like Stuffed Bears, Wooden Toys, Toys Bus and so on. Products like Snoopy Plush with first-class service standards and first-class quality can all be found on EVToys.