Essential Elements Of Developing Copy That Generates Real Traffic

By Author: Bill Platt
Total Articles: 113
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When you finally decided to start your own business, and you built your website for the purpose of developing your business, your goal was clear. You wanted to make lots of money and to be in business for a very long time.

Who can blame you? The thought of going to a job everyday for the rest of my life kills me too.

The Basic Challenges Of Internet Marketing

Links, links and more links.

Whether we are talking search engine results, ezines, articles, classified advertising, or other types of advertising, the link is the method used to bring your targeted customer on the Internet to your website. They click the link and visit your website to learn more.

Placing the link is often the simple part of the equation. The eyes seeing your link and the mouse clicking your link is the real challenge in this Internet promotion game.

See, it is possible through FFA link sites and the such to get your link posted on hundreds or thousands of pages on the Internet. But, just because your link appears on these pages does not mean that anyone will ...
... actually see your link.

The same applies to search engines. Your site might be listed in Google, Yahoo, AlltheWeb, AltaVista, ExactSeek, MSN or dozens of other search engines. But just because your site is listed in their database, does not mean that the searcher will use the right keyword combination or click through the results deep enough to actually see your links.

The first challenge is to get your link seen. The second challenge is to get your link clicked.

You know as well as I do that not every link provides the proper enticement to get you to click the link. Why should you believe that everyone else is different from you? You shouldn't. The challenge for you is to properly entice your potential visitors to click your link and visit your website.

Second Challenge, First --- The Lure

Getting people to click your link is as simple as writing good copy.

Depending on the placement location of your actual ad copy, you may have only ten words, seventy words, or one thousand words to seduce people to visit your website.

Let me make one point very clear. Even if you have one thousand words to make your plea, the first ten words are always the most important words you will write.

Press releases should always have the information top-loaded --- you must place your most important information in the first couple of paragraphs.

With straight advertising copy, you should expend a great deal of time and thought to your first ten words. Those ten words are the ones that will draw people into your actual copy. Unless you can lure people into reading your copy, the value of the copy itself serves no useful purpose.

Just as it was with this article, you were drawn into the actual copy by the first ten words of the article, aka. the title of the article.

Note that I have used the words

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About the Author:

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Since 2001, Bill Platt has been providing article distribution
services to his clients who write their own articles, and he has
been creating unique articles to be distributed for the promotion
of other clients. Ezine advertising has long been recognized as
one of the most effective methods of advertising online. Bill
developed his distribution system around a desire to get articles
with their resource boxes, in newsletters with tens of thousands
of subscribers. Learn more at: http://www.thephantomwriters.com