Useful Ideas For Your Direct Mailing Pieces

By Author: Colleen Davis
Total Articles: 100
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Direct mailing campaigns have helped hundreds and thousands of companies to stay competitive over the years. A single campaign can help a business generate leads, boost its market presence, gain new clients and earn profits.

In ensuring that your direct mailing efforts would become a success, you have several options on what items to include in your mailing packages. Check out the following for some ideas that you may want to consider:

Brochure -
Aside from the letter, most mailing packages include a brochure. The purpose of the brochure is to provide support to the sales letter in pushing for the product or service being offered by the company. In preparing the brochure, you may refer to the following checklist:
• The brochure is designed with the customer’s needs in mind, thus offering them a solution to their specific problem.
• The presentation is done well to highlight the product being offered.
• The product is featured well without taking the limelight from the benefits of the offer.
• The brochure is consistent with the design and feel of the mail package.
• ...
... The brochure’s headline is appealing and comprehensible at the same time.

Catalog -
What makes a catalog an effective direct mail piece is the fact that it provides product information and visuals for people who are more likely to make a purchase based on what they read from a catalog. To make the most of your catalog direct mailing, remember the following tips:
• Plan your catalog printing in advance.
• Highlight the unique selling points of each of your products.
• Focus on explaining what problem the products help to solve, not just on the features they possess.
• Present each product in separate photos to make it easier to read the related description.
• Remember to indicate the product names, prices, and a fulfillment or ordering plan.

Flyers -
If you want to save on postage costs, flyers are good alternative mail pieces. Since flyers are printed on a single sheet of paper, they don’t add much weight to the entire package. For an effective flyer design, consider the following tips:
• Write an engaging headline or title. Try to make it unforgettable, remarkable or stimulating using only a few powerful words. With flyers, you only have a limited space for copy so make it count.
• Make your flyer visually appealing by utilizing colorful or striking graphics. A single large image can create more impact than several smaller images. Take advantage of an attractive image and make it the focal point that will draw your readers in.
• As with brochures and catalogs, focus more on the benefits of your product or service. Remember that your recipients will surely ask, "What's in it for me?"
• Keep your text short and straight to the point. If you need to include a significant amount of information, don’t write them in paragraphs but with bullet points, putting them in a separate box for easy navigation.

Once you are confident enough about your mail pieces, it’s time to get the services of a direct mailing company. In Arlington, you should research on several providers before settling on one company. A good Arlington direct mailing vendor should be able to assist you in making your direct mail campaign a success.

For more information, you can visit this page on Arlington direct mailing