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The Chiropractic Marketing Lesson You Can Learn From Watching A Popular Romantic Flick!
Let me set the stage a bit for you, without ruining any of the
movie, just in case you haven't seen this movie. Richard Gere is
a successful attorney, who on the surface looks like he's living
the perfect life, but deep down inside lacks fulfillment.
So, in his quest to satisfy his longing for a more exciting
existence, he decides to take up ballroom dancing. And, it's on
one of his daily subway rides, to and from the office, that he
has a powerful realization. "Most men (and women) lead lives of
quiet desperation.", he says.
And he's right. Completely. Most people do lead lives of quiet
desperation. Most people quietly go through life everyday
somewhat bored, not completely fulfilled, kind of like 'half
turned on', so to speak.
They may not be outwardly unhappy, walking around with a frown
or
anything like that, but inside, you better believe most people
are desperately crying out for just a little bit more out of
life. Just a little more excitement. Just a little more fun.
Just a little more romance.
Just ...
... a little more of something. Most people want to be woken
up. They want to gaze at something fresh on their ride to work.
They want to overhear something shocking about their neighbor.
They want something new... something else...something to add
some
more spice.
It's quiet desperation. And it's everywhere. And this is where
your chiropractic marketing lesson comes in. Now please pay
close attention. Because right here is one of the most powerful
chiropractic marketing lessons I could ever teach you. If you
can truly grasp this, it can change your life. The average
chiropractor reading this will probably shrug this off, thinking
it doesn't apply to them. When it does.
Here's the lesson:
Your chiropractic marketing needs to give people a little dose of
what their longing for. Something new, different, exciting,
loaded with adventure. If the chiropractic marketing materials
you put out in front of the average person look like the same old
thing they've seen day in and day out for the last 'I don't know
how many years', it simply won't get the job done. Chiropractic
marketing like that doesn't cut through the clutter. It simply
adds to it.
And you've got to swear off that kind of bland, boring, 'plain
vanilla' chiropractic marketing forever. Your chiropractic
marketing needs to be compelling. It needs to call out for
attention. It needs to reach out and grab people by the throat
and say, "Hey... here I am... read me...I'm offering you
something wonderful!"
It needs to hit a hot button with people. It needs to shake
people at their core. It needs to say something that wakes them
up. And when you do that, the response you'll get from your
chiropractic marketing materials will be overwhelming.
Getting patients will no longer be an issue for you. Not with
chiropractic marketing like that. So, stop following the herd.
Stop doing what everyone else is doing. And, instead, start
creating some chiropractic marketing for your practice that
inspires people to action. Get in their heads. Get in their
hearts. Do that, and I guarantee you won't even be able to handle
the incredible influx of new patients.
Todd Brown, president of MoreChiroPatients, Inc, is now
giving away for FREE his popular Online Videos entitled
"The Ultimate Chiropractic Patient Attraction System".
Get instant access to these videos at: Free Chiropractic Marketing Videos
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