ALL >> Marketing >> View Article
Nokia 3g Technology Out Will Wipe Away Tear Fade
The global commercial 3G technology, build a high-speed wireless Internet channel, consumer focus on smart phones already is no longer simple voice and text message service, the hope can installed on mobile phones all kinds of interesting applications (Apps), can play, read, shopping, payment, log on to Facebook, QQ, etc., will mobile mall bedfellows, anytime, anywhere, office, entertainment, life, etc. The App store launch iphone provides consumers with covers all kinds of shelter and food application over 25 million more, download has exceeded 6.5 billion times. And Google's Android application store application has also as high as 20 million sets, download has exceeded one billion times.
Nokia May 2009 was set up their own application store Ovi (Finnish "door" mean), currently provide about 13,000 set of application, about 200 million times every download, but mostly is free software, developers were unprofitable enthusiasm is not high, this is also plagued other opponent's killer diseases, free mode is can attract numerous consumers, but developers profits cannot guarantee, apple application stores 70% of the application ...
... for a fee, and numerous imitators are free program, unable to realize the profit and developers to share become the biggest obstacle of the development of application store. Both Google and blackberry, Microsoft, nokia, samsung and even global operators "one elder brother" China mobile application shop are there, with "free lunch" pull popularity, the final result is to want to charge cannot achieve. "Free lunch" is unable to produce business interests, and not long, the more impossible healthy development.
Recently, the ipad in domestic listed, induce a new round of snapping up to this upsurge, the influence of the Internet, notebook is great, in mobile operators build wireless high-speed channel transparence service life become fashionable move(cell phone cases wholesale). Iphone4 has also started to accept reservations, the world's largest Chinese market apple is general offensive, the nokia speaking is not only the high-end market, directly will affect the blow of main type of sales, the blackberry has been in China mobile and China telecom's push for high-end users under the start of iphone4 is eating(wholesale cell phone accessories), in high-end users cannot resist the temptation.
3G global commercial spawned the rapid development of mobile Internet in 2006, nokia has cost tens of billions of dollars altogether acquisitions close to 30 companies, including music, maps, navigation, the mainstream media, advertising, mobile Internet services into the bag. Successively bought electronic navigation software developers Gate5, independent music sales platform Loudeye, media sharing website Twan - go, mobile advertising company Enpocket, digital map suppliers Navteq, including 81 billion acquisition Navteq is seen as nokia to mobile Internet transformation of the landmark.
But after the takeover of the business application failed to mention the Ovi App store and Android and nokia only par, based on acquisition introduced the free navigation business, and Google similar business cannot ought. In addition, nokia Ovi store is closing services such as remote files, its application is not mature visible. Nokia in mobile Internet applications merger soon beaten, took a lot of human, material and financial resources. Although the global mobile phone market still holds a 34.2% market share, but high-end market is iphone and blackberry in euramerican market already was crowded untenable, and the world's largest Chinese market is like the sanguo era "street pavilion", nokia once fort, consequence is unimaginable.
Nokia intolerable apple and blackberry as the world's largest market "dinner", take "the change will" opt in, then, the big nowadays not losing "street pavilion", staged "wipe away tears before the tragedy: cut adopts" appointed Stephen Evans nokia announced Stephen Elop) roper (for the new chief executive to replace the househoid in nokia services for 30 years KangPeiKai (Olli - the Pekka Kallasvuo); Then nokia global executive vice President, mobile solutions department leader Ann Lawrence van Anssi Vanjoki) about strange (announced his resignation will be in 6 months after leaving the company. September 14, nokia spokesman said, its chairman Jorma Ollila, YaoMa AoLiLa (in 2012) will be leaving the company's annual congress in the spring after.
Nokia's new supremo Emmanuel roper longer than enterprise software and network field, this nokia go software and services, but the LuDao also related to grow perceptibly, on cell phone nokia after all demanding software and service is difficult to short-term see convergence. Now "street pavilion" -- the Chinese market, blackberry for tight get owns eight million cell phone users - the world's largest Chinese market at "a female three marry", in the attempt to China mobile, China telecom, China unicom on three operators to get maximum market share. Apple's ipad is still in the Chinese market, iphone4 network group reservation unprecedented fervent, CDMA version of iphone4 coming in China telecom platform and American operators fretting driven huge market space.
Apple's CDMA version listed, the nokia once the weak CDMA field be fatal blow to enlarge the market scale, apple began layout CDMA of relative to the nokia means entrenched GSM is an extremely dangerous signal. Blackberry in order to seek China mobile users of nearly six billion in TD started on layout, and the mouth for TD nokia will be zealous for Chinese market cold left major hidden dangers. China mobile has nearly 6 million users, TD network of congenital deficiency of need nokia sunface welcomes support, but nokia nowhere not listen, China telecom 7 million CDMA user covered by samsung, cool, etc, China unicom WCDMA is a nokia's strengths, but the ipad and powerful application yinde unicom iphone4 promoting our.
Nokia market in China, mainly concentrated in ZhongDiDuan users if it does not strengthen the close cooperation with the three major operators, certainly will be samsung preempted the market hand. Samsung China market strategy worth nokia learning, samsung in TD, CDMA, WCDMA three formats, and China co-front-runner on mobile, China telecom, China unicom cooperation, high-end models closely received the China market highly recognized, driven in operators rather profitable. Blackberry practices and samsung, apple apparently also echoes in the success or failure of the convergence, the Chinese market will determine the future trend of nokia, apple and blackberry, samsung once formed in China market, nokia will shunt of users, HTC also face the challenge of JinBing aggressively recruiting HTC is "street pavilion", China strategy intention obviously, three formats will co-front-runner. It's hard to imagine nokia iphone4 and blackberry in the HTC, samsung, and how many of opportunity.
Nokia "opt in" will miss the Chinese market will be the best opportunity, mobile phone back different from software and the Internet market competition, the user experience sensory decides everything, iphone4 and blackberry will bypass the lucrative high-end users, HTC, samsung in terminal market dorigo, nokia new handsome if not adjust the Chinese market strategy, the European and American market in the short term is difficult to pay off, "street pavilion" -- the Chinese market fell the fairy also difficult to save the fate of nokia's defeat at. From: cheap cell phone cases
Add Comment
Marketing Articles
1. Navigating The Landscape Of Hiring Solutions: A Comprehensive GuideAuthor: Md Irfan Munsi
2. How To Repurpose Video Content Across Multiple Channels
Author: Andy Beohar
3. Chrome Extensions For Optimizing Business Functionality And Productivity
Author: iDigitize
4. Đèn Led Chiếu Sáng Sân Pickleball
Author: Vina Lighting
5. Reaching New Heights: Advertising Essentials For Pakistan
Author: Waleed Qaisar
6. Digital Marketing For Dentists: Smashing Strategies To Get More Patients
Author: dental online marketing
7. The Best Ways To Showcase Sponsors On Your Event Wall
Author: richard
8. The Rise Of Digital Marketing In India: A Spotlight On Hobo E Services
Author: Hobo e Services
9. Inspiring Instagram Wall Ideas For Your Home Or Office Space
Author: Richard
10. Best Full Stack Developer Course In Pune: Learn And Get Placed With Syntaxlevelup
Author: atherv sir
11. The Growing Importance Of M&a In The Marketing Agency Landscape
Author: M&A Marketing Agency
12. 7 Powerful Strategies To Grow Your Business With Soul Swastik’s Digital Marketing Services In Bangalore
Author: Soul Swastik
13. Ai Detection: What It Is And How It Works
Author: TechDogs
14. 7 Best Ai Tools For Social Media Marketing
Author: TechDogs
15. Digital Marketing Course At Digital Brolly
Author: Digital brolly