Internet Marketing Solutions

By Author: IHubBusiness.co.uk
Total Articles: 187
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The key to finding the right Internet Marketing Solutions for your small business lays in the appropriate use Internet marketing strategies to get your prospects to buy the products or services you have to sell. In an age where individuals are becoming ever more resistant to advertising methods and ever more difficult to engage, budgets are getting squeezed, it is critical to find different, more creative ways to develop your customers into repeat purchasers through effective online engagement.

How do you find the internet marketing solutions that are right for your business? Here are the three fundamental areas to to help you:

A. Profile your target audiences

It is important to find out everything you can about your clients. What are their needs, wants, challenges or frustrations? What solutions are they looking for? Which Social Media Channels do they use? What other media to they use? How do they make decisions? How do they priorities?

What is their average disposable income?

Internet Marketing Solutions here include engaging in detailed keyword analysis using very effective tools such as ...
... Wordtracker to find out the words or phrases they use. Look at your Google Analytics or other tracking system to find out which keywords or keyphrases your visitors use to find you. You could also run a short survey using a resource such as Survey Monkey and find out questions such as these:

What was your hoping to find when you visited this site?
What information are you interested in?
What difficulties have you experienced in finding this information to date?
Armed with this additional information you can then create a short description of your typical customers, and then create content that is directed at your various customer demographics.

B. Identify, monitor and measure your key performance indicators

You cannot generate sustainable improvements without measurements. A Key Performance Indicator is a metric used to track specific indicators relevant to your goal. An example of a Key Performance Indicator could be the “percentage of sales that come from repeat customers”. If this is the case, you would need to track business which comes from repeat purchasing as well as new customer purchases.

C. Develop a robust content strategy

The internet marketing solution to an increasingly disengaged pool of prospects is to find new and more creative way of generating longer lasting engagement. Armed with more knowledge about your customers and the performance indicators you need to measure and track, it is important that your website provides the solutions your customers are looking for. Click on the link above to find out how to do this in more detail.

Here are four Internet Marketing Solutions that can help you achieve your objectives are given below:

Install analytics on your website

Google Analytics is an excellent internet marketing solution for tracking your key performance indicators. Analytics will help you identify the keywords, ads, and referrals etc which have contributed the most to your bottom line. With analytics information you will learn more about your visitor than you could from a simple survey. Analytics, for example, will track where your visitors come from and how long they spent on your website or blog, for example. .Simply put Analytics will inform modification to design or structure in order to improve conversion rates and customer satisfaction. You could also use supplementary tools such as Clicktale to learn more about which areas on your site received the most attention from your visitors.

Use advertising to deliver traffic to your site

By far the best known form of internet marketing solutions lies in advertising. The most popular way of advertising is through Google’s Pay Per Click advertising (PPC) which delivers immediate, trackable results by directing your targeted audience to your site. You could for example set up a campaign to drive traffic to a survey as described above – for example to profile your visitors, whereby you would offer a small inducement such as a free sample in return for completing the survey.

Done well, PPC makes it much easier for searchers to find you because your ad can appear on the first page of results for relevant keyword searches on Google/ major search engines.

Social Media Marketing

An increasing number of businesses are finding their internet marketing solutions lie in the effective use of Social Media Marketing or Social Network Marketing. The key thing here is to find out where your customers ‘hang out’ ad craft your message for that medium. Case studies abound of businesses which have turned their flagging sales into huge successes through social media marketing. If you do not already have a Social Media strategy it is critical to do so now. Search engines and Social Media are increasingly symbiotic in their relationships, feeding on each other to serve up the relevant information searchers are looking for. Social Media are a powerful way to build and strengthen relationships through customer service and brand awareness. Furthermore if your ensure you cater for as many channels as is relevant for your business, you will amplify your message considerably- and this can be done at no expense. Increasingly firms are using social media ‘key influencers’ to be their champions on these networks- but usually for a hefty fee.

Here are internet marketing solutions for leveraging Social Media for your marketing

• Create a blog and post content that your customers will want to read. For example you could post on frequently asked questions.
• Use your blog to showcase your expertise.
• Blog regularly- daily is good
• Craft your message to suit the particular medium. As mentioned above, network on the media your customers mostly frequent
• Submit your Press Releases to top networking sites and your Press releases to top PR distribution services
• Give your visitors the option to subscribe via RSS to your blog- make it easy for them to read your content
• React promptly to legitimate complaints about your product or service and efficiently. Go the extra mile to satisfy disgruntled customers

Search Engine Optimization

The overriding goal of search engines is to deliver relevant, authoritative content to a searcher. When a website owner talks about search engine optimization, they are referring to the work that they need to do to ensure that search engines view their website content as being the most relevant and authoritative. Full-blown SEO is a technical process which involves a combination of writing keyword rich content, and link building strategies, and much more besides. It is a laborious and time consuming process that is worth outsourcing if you have the budget. A common internet marketing solution is to work your SEO and PPC campaigns in parallel due to the time it takes to complete SEO (in fact it is never really complete).

Try these easy SEO tactics:

• Guest blog at sites such as myblogguest.com; or submit your site for review at sites such as fuelmyblog.com
• Use tools such as Majestic SEO to find out who is linking to your competitors- they might link to you too
• Join a high traffic forum and include your signature with your website link in your profile
• Post on your website often. This is received positively by search engines- Google visits a site at least every two months
• Submit your site map to Google, MSN/Bing and DMOZ which are all free

About the Author: IHubBusiness.co.uk helps small businesses to learn cost effective Internet Marketing Solutions and strategies for their business promotion online.