How Does An Seo Consultant Harness The Potential Of Keywords To Drive Website Rankings?

By Author: Sunil Punjabi
Total Articles: 2565
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Search engine optimization is a concept that has taken the world by a storm. When the internet came into existence, little did people know that it would become the kind of medium it is today. Though in the initial stages it was used as a source of information about almost anything under the sky, today it is a virtual marketplace where one can either sell or buy various products and services. All these developments have led to the increase in the number of websites, most of them with the intent of offering their products and services to a global audience. The success of any online enterprise is dependent on the accessibility. It is easy for a website to get lost amongst the millions already online if you do not engage the services of an experienced SEO consultant.

There are numerous services that an SEO consultant will offer you to improve site rankings. However, there are three basic elements that need to be done right to ensure the success of the SEO campaign and generate good results. The first aspect is to get the list of keywords right. The second is to use these keywords in the right places with the ...
... right keyword density to ensure good results. The third is good link building which enhances the credibility of the website.

There are various tools that an SEO consultant uses to come with the best keywords for your website. There are two main types of keywords – the short tail keywords and the long tail keywords. While short tail keywords are between one and three words, the long tail keywords are more or less like a phrase. A good professional will understand that you need a good mix of both these types of keywords to ensure good results. The long tail keywords are the most successful in driving target audience to your website, thereby increasing the sales.

Once the list of keywords are decided, the SEO consultant will then have to use these keywords and generate content not just for your website, but also for the SEO campaign. There are certain sections in the website where the keyword has to be inserted. This forms an integral part of onsite optimization. It is important to use the keywords in the title tag, Meta description tag and page title to help search engine algorithms index the pages faster. If you have any files or documents on your webpage, naming them as well using the keywords will help in increasing the effectiveness of the campaign. Most importantly, the keywords have to be used in the webpage content as well.

An experienced SEO consultant will know that the optimum keyword density is between 2% and 5%. There are a few of them who tend to overuse the keywords in the content and this can prove to be a drawback. Overusing keywords is termed as ‘keyword stuffing’. Writing relevant content where the keyword fits is naturally is an important aspect of SEO. But some consultants ‘stuff’ the content with keywords so the pages get indexed faster, albeit at the cost of your website getting blacklisted or suspended at a later point of time.

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