Advertising And Marketing To An Ad Blind Public

By Author: John Reed
Total Articles: 65
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It has been said that you cant get blood from a turnip. This statement implies that it just wont work, as what you seek does not exist where you are seeking it. Advertising a business online can make one feel as though they are attempting to get blood from a very hard turnip.

Pay per click advertising has been an excellent way to get noticed in the past. This has changed over time primarily for those that dont have the large amounts of revenue that is required to stay on top.

Due to bidding wars over high volume keywords, even newly popular keywords can quickly get out of reach for website owners trying to get noticed on a budget. The daily struggle between the pay per click advertising heavyweights often trample the dreams of upstarts in various industries. Face it. Advertising is a money game if you arent innovative in your approach to getting your shareand your competitors share of the buying publics attention.

While many marketers have gained success using pay per click advertising as their primary means of getting the word out concerning what it is they have to offer. Many more advertisers have been ...
... frustrated at their advertising campaigns results or lack thereof and the number of pay per click campaign failures is actually growing as a more knowledgeable Internet community recognizes and avoids ads in search of relevant content. Folks, the reduced effectiveness of standard pay per click campaigns will only continue, as more and more web surfers become ad blind.

Today, unless you are just rolling in money, you have to see pay per click advertising as if it were a turnip that you are trying to get blood out of. There isnt enough consumer attention for everyone. So increasingly, smaller, less experienced marketers are running into a formidable barrier to getting quality web traffic.

Yet, the battle is unabated day after day between advertisers vying for ad positions that will reel in all of the buying public attention they can.

Now, lets look at the way to get the blood out of a seemingly bloodless turnip. Most would agree that one would have to be innovative to get todays consumers to slow down and read about a product that they had no prior interest in without some type of incentive. Whether it is the opportunity to learn something or the potential of a new product to make their lives easier, something has to make that customer stop and focus.

Conventional pay per click advertising doesnt provide this and as stated before, is actually loosing its ability to capture web users attention. Currently, it is left up to the banner ad designer, or the owner to create an awe inspiring ad. Whether done by price or aesthetic design, this method has its limitations and a high failure rate in many industries. Been there. Seen that. There are few tricks that most web surfers havent already seen. Dont allow your campaign to be a pay per click victim. Aggressively think and innovate.

The word (advertise) is used a lot these days. But truth be told, most marketers are losing touch with what this term actually means. The definition the word (advertise) goes something like this; to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it. There was a time when a banner ad could contain enough information to do this and firmly grab a users attention. But if you notice, so many industries are saturated with competitors saying the same thing that all of the marketing ads appear to be nothing more than a clich directed at a public that is listening less and less. Cheap, large quantity, must go, sale etc. Simply stated, it is hard to be unique in a saturated industry when all you have to grab the users attention is a 125 X 125 ad, a positioning off to the side of the page and a couple of seconds of attention time with potential customers.

You have to grab web surfers by their existing desire and then use that attention window to flood them with the positive aspects of your product. A click-through DOES NOT equal having a web surfers attention. Much like conversations where one of the participants is not focusing on what is being said, most click-thoughs fail to truly communicate the information needed to make a sell. The web surfer isnt listening. They are skimming and often miss 95% of the points about your product that would convince them to buy. The result is low or no sells.

A new way of advertising online called Error Marketing www.errormarketing.com allows webmasters to engage web surfers with every word of their websites content while paying less money for their advertising.

For less than 10 dollars per month, advertisers can get focused attention from potential customers and the perfection of their web copy. By preparing the web surfer to stay longer before they reach the website, Error Marketing really affords advertisers the most comprehensive opportunity to sell their products and services.

Error marketing works by the advertiser placing a bounty or cash reward on any potential errors found on their website. The web surfers come looking for the errors. This increases the stickiness of your website as potential customers stay longer, and read more of the websites content, discovering the product benefits on a deeper level. Because they read all of the website content, they catch the full impact of the websites sells pitch and subsequently present a much more stable target for marketers to gain that elusive sell.