How To Use Incentivized Advertising To Build Your Brand And Increase Sales

By Author: Abe Cherian
Total Articles: 37
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If you’re not already familiar with incentivized advertising, let’s first define what it is, so you’re able to relate it to your business as you read along.

“What is incentivized advertising?”

Incentivized advertising is a powerful advertising technique, where the advertising company offers its members an incentive to participate. This is typically to visit the advertiser’s website.

For example...

Let’s say you’re out shopping and find two stores that are selling what you want to buy.

The first store, is simply offering customers a discount.

The second store, however, is offering a small [free] gift in exchange for checking out their merchandise. No tricks, no obligation - just a small “thank you” for considering what they have to offer.

Which store would you visit first?

Chances are, it would be the second...because people always love FREE stuff!

This is exactly what online incentivized networks do to attract MILLIONS of visitors to their advertiser’s offers.

But what about you? If you’re like most marketers, you may have the ...
... impression that this type of advertising won’t work for you.

Most marketers that feel this way, do so because they think that incentivized advertising doesn’t reach the right market. They feel that the only reason someone might participate, is to grab the freebie and ‘run’.

In reality, even fortune 500 companies and big brands spend a majority of their ad dollars within the incentivized ad space!

Why are they doing this, and why should you aim to do the same?

According to an excerpt on BusinessWire.com, there was a study conducted that found more than 90 percent of people gave their full attention to incentivized ads.

Additionally, they discovered the public perception of a brand had consistently improved by an average of 38 percent!

In other words:

Not only DO people pay attention to incentivized ads, they [incentives] have a permanent influence on their future purchase decisions.

Again, you can strategically use the same approach in your own marketing to gain explosive growth in both brand recognition and lead generation.

- Free reports...
- Discounts..
- Loyalty programs/points...
- Free giveaways...

...all these and more can be put in place to grow your business.

9 Other Ways Internet Marketers Can Benefit From Incentivized Advertising Platforms

1.) Use short form lead capture pages to build your lists...

2.) Use inexpensive mass traffic to instantly increase your personal branding and brand recognition...

3.) Use it as a quick way to increase affiliate and CPA earnings...

4.) Offer special promotions to the public and acquire more clients...

5.) Offer free or inexpensive front-end products to presell clients on highticket, backend products/services...

6.) Instant traffic to boost your video views...

7.) Sell membership services by giving prospects and free trial...

8.) Increase brand perception, which puts you at the front of your market’s minds when looking to purchase a related product/service...

9.) Increase your page rank and blog comments, using incentivized traffic...

Main Takeaway:

Traffic and brand recognition is one of the most powerful ways to sell your products. Why pay inflated advertising rates, when you can get massive attention using incentives?

Plus, using incentives also has the potential to put the law of reciprocity to work for you...

In other words, when we are given a gift of any kind...we often feel the need to give something (reciprocate) back!

Some of the most noted incentivized advertising platforms are:

- http://www.pch.com
- http://www.iwon.com
- http://hits4pay.com
- http://dealsncash.com
- http://www.sweepstakes.com
- http://www.gamevance.com
- http://www.freecoupons.com
- http://www.freeweeklylotto.com

Abe Cherian is an Internet Entrepreneur since 1999. As the founder of AdClickMedia.com, a pay-per-click advertising network, and the CEO of Multiple Stream Media, an online Advertising and Marketing firm, Abe and his team has helped tens of thousands of online advertisers reach 'the right market' at 'the right time', with the 'right message'. To start advertising and driving traffic click here to open your free account: http://www.rent-a-list.com