Today's Press Spokesman Tougher When It?

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Some experts believe that everyone has a microphone in the era, the spokesman never know more than users. The face of wide-angle lens holder, magnifying glass and microscope users, some of the sectors has become a spokesman for the "information disadvantaged", "knowingly Limited."
Shian Bin do not think so, "the political system in the United States and Europe, the government spokesman is often allowed to attend the highest level of decision-making meetings, the relevant information and decision-making process with clear and accurate grasp of their general practitioners with rich media experience with the media and the public understand how to communicate effectively, but in our country, often as a spokesman for a particular rank or position, he may not be able to understand fully the information as if the press spokesman for the 'information vulnerable groups' looks 'better than Internet users to know more', mainly institutional constraints. "
Child soldiers, said, "Although there are various channels to collect information about users, but users master the information and press spokesman for the master's first-hand ...
... information or a difference, the government itself is the most authoritative source of information, press spokesman for the master is the inside story , the network information needed to distinguish between true and false, and spokesman of the information is authoritative from the quality of the information point of view, they are not vulnerable. "
Associate Professor of Journalism and Communication Tsinghua University, Wang Jun-chao, the network is indeed a great challenge facing the spokesman, and microblogging users through each other "concern" and "Forward", "target push" can be achieved, "all for all "Communication mode" collaborative communication "to tap or close to the truth. In this case, he does not tell the truth if you will seriously flawed.
Some experts believe, the spokesman on behalf of a State, group, department, business interests, their "head is not fully grown in their own shoulders." Wang Jun-chao, this is not to say, the spokesman did not self-play space. On the contrary, a conference spokesman if before each, can clear a view that held conference is designed not only "fire" is more important is to meet the public's right to know, then, in establishing the "caliber" , will release information when practical, to obtain the ideal conference, dissemination of results, was welcomed by the public, it is also to maximize the maintenance of departmental interests they represent.
Under normal circumstances, the press spokesman of the work step by step, but a spokesman has also done some good, but when faced with crisis and emergencies, all seems to hit back intact. Shian Bin spokesman that good should always uphold the principle that "faithful say, quickly, first of all that." Another important principle is: the public sector interests and seek a balance between the interests, creating social consensus rather than confrontation between officials and the public cause.
Some say that the spokesman did not say what does not by their own decision. However, although the spokesman could not change the fact that it can be done "do not know do not say, be careful not clear that, not sure do not talk nonsense, to say the Cool", as a communication bridge between the government and the public, press statement people to avoid confrontation, to reduce friction, eliminate misunderstandings, passed in good faith is the most promising.
Child soldiers that can be "known as know, I do not know as I do not know," a spokesman for testing the sincerity of the easiest and most direct benchmark. Sometimes a white lie is a lie. At the same time as a press spokesman released their first wants to understand who is the object, the surface is a correspondent, in fact, reporters to ask questions on behalf of the people, for the spokesman, the reporter's questions are not tricky tricky and not only good answer and a bad answer, there is no negative news front, are an objective place. Some departments actually announced what the press spokesman for the reporter's blacklist, is entirely unwise move. Do not underestimate the audience's understanding, focus and do not avoid the obvious question, if the general public can be seen, the spokesman should be more familiar to more understand.
3. Spokesperson is still a scarce resource
People set up a club spokesman. Responsible Dudeng Bin told reporters, as opposed to the government spokesman speaking, companies need their spokesman, because for some government report also easy to unity, but for businesses in crisis, one that is full of careless mistake and lose. Since March of this year, Shineway problems encountered because of clenbuterol great crisis, when it was found that such a large company a long time there is not even an official spokesman.
National Association of Government communicators, according to U.S. estimates, the U.S. government at all levels about 40,000 spokesman, while little-scale enterprises will set up a full-time spokesman, even if a dozen people will have a part-time small business news spokesman. According to Du Dengbin their findings, more than 380 multinational companies in basically the spokesperson system has been established up to 80%, while in the country, more than 100 central enterprises to establish a real enterprise system in less than half a spokesman. For private enterprises, the establishment of the spokesperson system of less than 1 / 5. Once such a crisis, cramming, apparently the only struggling to deal with. Global Times, an editorial that the large state-owned enterprises in relation to public criticism of the event, the performance of the agencies involved do not pass.
At present, China's government spokesman roughly three sources: First, competent leadership, if any, as the press spokesman of the local requirements must be the department's "number two"; second Secretary-General and chief of the "Explorer style "character; Third publicity department head. The second class of candidates at all levels of government spokesman is the most important source. Select the above three types of people in general that is in line with China's national conditions, and can basically meet the requirements of this stage spokesman. But in the long run, its shortcomings are obvious. Officials of these three people are born great, fresh media of practical work experience, usually just trained, did not two years, they promoted, transfer, and so have to start from scratch.
Spokesman for the years of training is very large, often trained to wherever the news release system can be established. But in China they are still a scarce resource. Cause for concern, there are many books, many of the lectures are transmitted spokesman countermeasures, the art of prevarication, Wang Jun-chao said the conference if there is military regulations, then the biggest one is: Truth First , skills second. Conference of social effects, for ever subject to a principle, that is: respect the facts, tell the truth. A false insincere conference, no matter how grand packaged, no matter how immediate the moment to achieve results, are only clouds.
"I went up and move, non-extended arm also, and see those far away; the wind call, the sound is also non-plus disease, and who have heard of Chang." Ministry of Public Security spokesman Wu Heping, the article described in their career . Indeed, as the press spokesman should be for their own pride in the occupation, this is a can make information more transparent for the public to learn more about the truth of the work.
August 3, Central issued a "deepening the government to enhance government services, public opinion," stressed the timely response to community concerns. If the SARS crisis in 2003 the Chinese government news release system is the starting point for the construction, then the Chinese government in 2011 should be an important turning point information system construction.This season's most popular Ugg Boot is the UGG Bailey Button.Everyone that's bought Ugg boots will tell you to buy them early, since they always run short in supply by the time the cold hits in December. These Genuine UGG Boots will fly off the shelves once the first snowflake of the year hit the ground. We have talked with dozens of retailers about how popular Ugg Boots are.The classic Boots On Sale is made from of sheepskin, and it also comes in various colors. The sole is made of EVA - a gum rubber sole which cushions your foot when you walk.