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Chinese Spokesman Hit "seven Year Itch"
Spokesperson, host, commentary, and this is the moment three special groups. Both positive and negative views of the community, whether great or minor news events, sweets and bitters of life, regardless of topic, will hear their voices. Speakers, presenters, news commentary is not only a spectator events, travel deals, it is the participants, their knowledge, literacy, and even eloquent in speech, will be a period of news events. Small and that they represent the public to judge, popular opinion; from the larger that they represent the government's cultural standpoint, the country's cultural image.
- Editor
These days, Forbidden City (microblogging) Museum spokesman Feng Naien hardly slept a stable feel, the phone is ringing from morning to night, all requests for interviews with calls and text messages, the network also allows the various comments on him no peace.
Believe it or not, the most recent period of two popular public mantra "Believe it or not, anyway, I believe," and "This is a miracle" actually come from China's earliest training, known as the "Whampoa one," the senior spokesman, the Ministry of ...
... Railways spokesman Wang Yongping.
"It should be said at the time of the atmosphere of public opinion, a spokesman could not avoid, to frankly face the reporters ever pressed, no bristle leave away, is already quite good, but due to lack of experience and dissemination of media literacy, senior spokesman also made a mistake should not have committed low-level, not reflected in the media and the public spokesman for a bridge between. "Tsinghua School of Journalism and Communication Professor Shian Bin, Wang Yongping regarded teacher, as the State Council Information 2003 Office hosted the "National Training spokesman," the speaker, Professor, spokesman for the plight of China, he know very well, is not a case of Wang Yongping, spokesman for China's current status is embodied.
Overall, China's government news release system is essentially built up last year, only the central and provincial governments in China will reach more than 1,700 news site in the world, also rare. Compared with the past, we continue to improve the overall level of press spokesman, but the change in the situation from the perspective of China's media, is clearly still a long way to go.
1 total controversial spokesman Why?
Their words are often as headlines, but they also often involved in the vortex of public opinion, was to widely questioned; they are disseminators of information, but also the information filter. They sometimes fire the fire brigade, they are sometimes counter-productive fuel. Job requirements that they have a higher overall quality, but they always make some stupid mistake. This is China's press spokesman.
A spokesman for the Chinese people's hearts softened to a simple classification.
Comment type: Although a spokesman for the department or enterprise, but often answer any of them. The policy of the state are unclear. Had exceeded the previous official spokesman "admonition" type of role, through equal dialogue with reporters, to act as a "silent" spread of effect, but it did not, a lot of press spokesman to face reporters' questions are remained silent, mantra is "no comment." April 2010, the Chongqing Municipal Government Information Office said that if the spokesman said "no comment", will be held accountable.
Blanket-type: In China's system, the press spokesman to know what is limited, everything is not clear, some spokesman mistakenly believe that what happened to his task is to plug the loophole, to divert attention, to restricted to trained, taking on everything, what responsibilities carry their own, with "sacrificing my big achievement," dedication. But in fact, "sacrificing" and not "big achievement I", and often is a loss for both sides. A discerning public and media literacy, can distinguish the individual errors and a spokesman for the groups they represent a "caliber."
Scripted type: pre-prepared lines, regardless of settings, regardless of the object scripted. Such as the recent flood of CCTV connectivity front, the face of the host how much on the burst, the mass transfer of the inquiry, deputy director of Jiangxi Fangzong Jun Ping the deaf, has introduced the National Headquarters deputy commander, Minister of Water Resources, National Fangzong Secretary, Ministry of Water Resources Deputy Minister, deputy director of Jiangxi Fangzong important instructions. Interrupted twice during the host, repeatedly asking, Jun-ping the prepared manuscript is still facing great read special study, can be described as maintaining the status quo.
Self-defense type: for example, some time ago the King so much noise vigorous shampoo "dioxane" incident, the spokesman stressed that dioxane has been the industry there is a phenomenon, not a "King" unique. In fact the public is only concerned about what constitutes a hazard to consumers, they do not care about the industry in the various "hidden rules." "King" of this statement, the expense of consumer interests into account, just keep distance themselves from the dry system, no wonder wave uneven another.
Glossy: This is the practice of most units. Met their needs good publicity on the big letters, while the reporters asked about the negative press on undaunted, excuses, frosty, even as the media as the enemy, complained that reporters keen sense of smell, good things do not go out bad news travels.
Angry type: When a reporter asked the province as a CPPCC member and chairman of the CPPCC officials look at how the property when the public system, the first member, said: "Unfortunately, I have no research on this issue." Under questioning by reporters, he had asked the reporter: "Why not publish people's property? the profits of those business owners to the workers, why not publish?" angry like this, such as "Which is your unit," and "Who are you to speak for" we often hear to.
Feelings of dislocation type: Some spokesman cart before the horse, not people-oriented, in heavy casualties on-site release is not the first casualties, but the rhetoric of the heroic acts of rescue workers. The spokesman also face the fire, mine and other major incidents, glowing terms, talking about the leadership of great importance to measures to benefit because, the situation has been under control, did not show a minimum of compassion.
In short, more and more press spokesman in the press release when they become news makers, and their language Ray Ray has also been widely disseminated.
Fudan University professor of child soldiers that engaged spokesman in China is the need courage and wisdom. "Republic of China on Open Government Information" on May 1, 2008 implementation, many places have set up spokesperson systems, but the lack of systematic training and practice, mostly spokesman perpetuity. Many parts of the press release is only the image of engineering, the list of speakers and the phone is released, but no follow-up, a spokesman even some government officials refused to become a media shield. Don’t you know? The footwear fashion is now led by a brand called UGG Sheepskin Boots!if you haven’t owned shoes like that, you are certainly out of date for many years!The genuine leather used reflects the high-end quality Ugg Tall Boots pursuit, and the fair price encourages those boots-loving girls to buy their beloved ones.UGG boots look different from other shoes. Come and try, maybe it’s not your preceding style, but Ugg Tall Boots are surely becoming one of your impressive style.
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