How To Convert Visitor Into Customer - Through Website Usability

By Author: Nitesh Ahir
Total Articles: 140
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Website signifies your online presence. Getting prospects to your website through search engine optimization is only the first step. The purpose of placing a website is to get visitors who will be converted to potential customers later. Each and every website has thousands or even millions of competitors. If your visitors can't find what they want straight away, they'll go to your competitors instead. So your website should be so well designed that it can lure visitors.

It’s totally depending on Website Usability. Now question is what website usability is.

Website usability is an important concept in web design it involves building a website which is easy to use, fun, and logical for users or visitors, so that they can enjoy using the site and they can utilize it to find what they need.

There are different key features in website usability

Ease of navigation

Implementing a successful navigational system on your website is not a hard thing to do. A few simple mistakes and your website usability will be severely compromised. In navigation do not make ambiguous statements while comprehending ...
... something important.

There are some key point of navigation is listed below.

Main Navigation Is Easily Identifiable
Navigation Labels Are Clear & Concise
Number of Buttons/Links Is Reasonable
Company Logo Is Linked to Home-page
Links Are Consistent & Easy to Identify
Site Search Is Easy to Access

Website site map

Sitemaps play a significant role in web design. They not only help in search engine indexing but also indirectly help in increasing website traffic Sitemaps generally fall into two categories. One is a HTML version which is for visitors and second is xml sitemap which is for search engine spider.

Major benefit of sitemap
A sitemap helps a visitor know where to find particular information he is looking for on the site.
Sitemaps help search engines know about any updates that you make on your site.
Sitemaps are also very helpful if you have a site where your content is updated or changed frequently.

Website Simplicity

Simplicity in website design doesn’t necessarily equate with a minimalist design aesthetic. Simple sites just remove all unnecessary elements from the design, content and code.

Basic 3 step to achieve website simplicity

Remove elements
Hide elements
Shrink elements

Website Accessibility

Web Accessibility means making the web useable by everyone whatever their ability or disability. Your visitors might not spend a long to learn how to fetch information from your site. So your website should be easily accessible. Give each & every detail, description or pertinent link to that information, so that your visitors might find everything under one umbrella.

Some key point of website accessibility

Site Load-time Is Reasonable
Adequate Text-to-Background Contrast
Flash & Add-ons Are Used Sparingly
Images Have Appropriate ALT Tags
Site Has Custom Not-found/404 Page
Content is More “Scannable”

Contact You

Tell them a bit about yourself and provide contact details. Provide them a way to contact you for whatever reason.

Nitesh ahir is the CEO of web development company esparkinfo solution. He is large experience regarding web development and web design services, now he more focusing on web development services.