The Well-known 800 Group Buy Site Navigation Freshly Baked

By Author: candytrue
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Recently, the well-known 800 group buy site navigation, "in May 2011 China buy Statistics Report" (hereinafter referred to as "buy report"), freshly baked. As a concerned industry insiders buy, I devoured the report. In this "buy report", the biggest bright spot is the buy order of precedence corporate changes, handle lost, Wowo group, the U.S. group host.

Objectively speaking, the group 800 of data in this report is not very comprehensive, but the report clearly reflects the basic you can buy business ranking changes. However, the author is more concerned about the precedence corporate buy deep-seated reasons behind the changes. Here a few ideas to share to you. Inappropriate, and I welcome you to explore in microblogging.

Policy error that lost the handle

All along, the handle is buy a recognized No.1. However, in May, "buy report", the handle has dropped out of the top three. From the sales point of view, handle net sales dropped sharply in May from April's 102 million yuan fell to 68.183 million yuan, or up 33.7%.

The reason why the network would handle such a significant performance decline, ...
... and its wrong policies have a direct relationship. January, handle high-profile announcement to increase advertising efforts, and spend ten million yuan please Ge endorsement, the printing of rumors of the amount of advertising up to handle hundreds of millions. Handle increased advertising efforts, the strategy is to expand the market through print advertising. It now appears that handle hundreds of millions of advertising and did not return for good returns, there may even lead to lawsuits. It is reported that Hainan, a computer user to handle buy a cooling sleeve, causing the process of using the computer crashes. Request a return-free in a single case of no reply, the user will handle the spokesperson Ge court. Expansion of the wrong use of advertising strategy, leading to buy No.1 from the handle falling down on the throne.

In addition, the brain drain is the handle of a lost cause. Some time ago, handles network of more than 200 employees East Region Group switched to Wowo group, fell on the handle results. According to industry sources, the East China region handle the volume of business sales accounted for 30%. Collective staff quit, but also took away handle customers. Brain drain, policy mistakes, handle anything too undefeated reason?

Wowo position thanks to mergers and acquisitions

If the U.S. Mission upper surprising, then Wowo group host more surprising, but also a lot of people puzzled. I believe that, Wowo mission to quickly buy into the top 10, not by speculation host, but the initial success of its acquisition strategy. Objectively speaking, the speculation can only make the brand image of the upper group Wowo, the performance can not be allowed to host.

However, Wowo group in May of real sales, not "buy report" mentioned in the 31.267 million yuan. Recently, Wowo 0531 group has acquired a group of Jinan, Xiamen flash group, Changsha pull off more than 30 groups in the region ranked first in the regional buy website. Although these sites have been included in the current group Wowo system, but still the original brand operations, statistical results, resulting in 800 groups, and do not calculate these local sub-station group's performance to Wowo go. In other words, Wowo group's performance in May, far above the "buy report" mentioned, is to go beyond the U.S. group is not yet known.

Expansion in the market, the Wowo group strategy and handle significantly different, Wowo is with mergers and acquisitions, and quickly occupied the market. In addition, the group also set up Wo Wo Wo Wo buy university to meet the expansion of human needs. In general, Wowo can quickly win, its acquisition strategy and talent strategy results. Of course, Wowo rapid growth of group sales, buy and Wowo group has roots in the localization strategy has some relationship.

Although the group released 800 "buy report" has some limitations, the data are not comprehensive, but buy this report has been a reflection of changes in corporate ranking. Once the third-party data, which buy the industry's first camp contest may be the U.S. group and the group Wowo contest, losing the handle or buy the top five is a matter of time.The actual true religion Jeans which Shaun Lubell produced had been legitimately, American-made, as well as a direct result their enthusiasm.Brief ladies usually have difficulties to find the actual true religion sale along with ideal duration as well as dimension.The actual purchase is actually introduced a minimum of four occasions each year. Look out for these types of product sales simply because it’s the greatest spot to discover true religion outlet which match your own dimension as well as elevation.