How To Write Effective Online Classified Ads

By Author: Rohini Sharma
Total Articles: 12
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On the internet no cost classified listings these days direct the promoting and marketing world. A lot far more business men and women and service agencies are taking advantage of net classified listings to advertise about their ware, as an solution to the standard newspapers and magazine classifieds.

Classified ads are the shortest of all printed promotions, but they are the most popular as well! People purchase automobile, pets, household goods, and even house through the classifieds.

Today, such ads appear not only in newspaper and magazines but also online web communications and market places offer free and paid classified ads. Because most classifieds are placed by individuals, rather than business, people usually write their own ads professional copy writers are not consulted for classified. Still, ad- writing for classified. Still, ad-writing is a science, it takes some skill to write an effective ad, particularly if it must fit in an inch or two of column space. There can be many causes with this difference in advertising strategies, that are pointed out below:-

Headlines-Title

Your ...
... Headlines or title should be good enough to attract visitors. Title has to be short and to the point. The title is normally the name of the product you are selling. Grabbing the readers attention is your first objective. You must assume the reader is Scanning the page on which your ad appears in the company of two or three hundred classified ads in any given publication you must be able to get the reader who scan all, or some of them, to step in his tracks when he gets to your ad and to read your ad and then take action.

Description

Keep it short but Detailed- Its true that reader dont have the attention span to read a small novella in the ad section. But you don’t want to leave out important information.Before you write the ad, know exactly what it is you want to sell or promote. You must know, very specifically, what you are going to accomplish through this add Once you want to get across to the reader, write it out in one or more complete sentences.

Photos

A picture is worth a thousand words. Some Free classifieds sites allow photos, load those digital photos on to your computer and place at least two or more in the ad . Buyers like being able to see the product before they buy it. Adding photos to your classified ads is great way to increase interest in your ads.

Add Contact Information

Believe it or not, people do overlook this.The purpose of a classified advertisement is to persuade people to contact you for more information about whatever you are offering. The most well-crafted ad is worthless, if it does not provide a means of approaching you. Include a name, phone number, and e-mail address. Plan to make yourself available to answer responses.

Proofread Carefully

Previously, classified ads were ordered by phone. In placing ads, we dictated our copy verbally and trusted publications to get it right. If they made a serious error, they usually offered to re-run our ads without charge.In some cases we hand-delivered faxed ads to newspaper offices. Still we had to rely on them to re-type our information correctly. Transposed phone number were not uncommon . Again they often re-ran our words in free such cases.With the advent of e-mail, all of that has changed. Now you can compose your copy and Zip it off to the right department. Of Course , the responsibility for accuracy now rests in your hands. Be your to double check your listing, particularly your own contact information. After all you are paying for the ad, so you want it to be right.

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