Are There Marketing Opportunities With The New Skype App Directory That Was Launched

By Author: Kevin Bannister
Total Articles: 1
Comment this article

Skype recently launched its App Directory, a centralized repository dedicated to third-party applications. To be clear, this directory is not designed to the be the next iTunes competitor. Instead, it is integrated with the company’s telephony service and appears to more of a glimpse of what may be soon to come. There are currently about 20 apps available, including premium business titles and free programs like iDroo, PamFax for Windows, and Qik Video for Android as well. While its future is uncertain, the new Skype App Directory appears to have some marketing value, so let’s take a look at some ways a marketer could take advantage.

Layout the Ideal App

Right now is the perfect time to start planning for the new Skype App Directory. The central focus of that plan? Well, in the very beginning, it should be figuring out what kind of application you will create. What type of program is likely to get you the most exposure or sales? Is it something for business professionals or your everyday Skype user? Should it be something you offer for free, or something that demands a charge? If you are not sure of where to ...
... start, take a look at some of the selections in the Apple App Store or Android Market to get some inspiration for your own creation.

Hash Out the Development Aspects

Determining how you will create your app is arguably just as important as figuring out what that app will be when it actually comes to life. Although creating such a program isn’t necessarily as challenging as building a more complex software solution, it does require a special skill set. If you or someone on your staff does not possess these skills, the best thing you can do here is bring an outside developer or two onboard. The good thing about this is that there are plenty of qualified professionals looking for work, so envision your ideal app and make yourself familiar with the Skype API so you can effectively communicate your needs when inquiring with potential candidates for the job.

Make it Simple

If you indulge in the app phenomenon, you probably know that the best titles are simple, straightforward, and incredibly easy to use. This is the case whether the software is geared towards casual or business users. Even the most savvy of internet users tend to find themselves terribly frustrated when encountering a program with a cluttered interface or one that is just difficult to use in general. For this reason, you should think simplicity when it comes to creating your application for the Skype App Directory.

Keep an Eye on This One

Skype’s new App Directory will likely expand the further the company integrates with its new owner Microsoft. And while it doesn’t appear to have the value of app stores run by Apple, Google, and others on the surface, its setup is arguably even better for marketers. The Skype directory doesn’t sell apps directly, yet it directs the user to the creator’s website, meaning marketers have opportunities to get their hands on rich personal data and more importantly, build close relationships with their customers.

Kevin is a best practices activist and advocate for working with a quality email marketing provider