Is Your Club Marketing Working: How Do You Know?

By Author: icptoday
Total Articles: 17
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Is the golf marketing campaigns for your golf course or private country club really delivering a return on your investment? If that question has you stumped, you’re not alone. Chances are, like a lot of organizations, you don’t really know the answer to this question. Many course and club owners dump a whole lot of money into different club marketing efforts, simply hoping that one, or ideally all, of them will work to increase their private country club’s membership and revenue. Unfortunately, hope alone isn’t capable of determining which golf marketing strategies are working and which are dying on the vine. Therefore, many well-meaning owners like you end up forking over money month after month for a marketing campaign that is completely ineffective, significantly decreasing their return on investment and in essence wasting money that would be better spent elsewhere.

Are you tired of guessing about which club marketing strategies are best? Wouldn’t it be nice if there was a way to ensure that you’re putting your financial eggs in the right ...
... marketing basket, so to speak? Well, good news—now you can thanks to a service called call tracking available through ICP. This is how call tracking works: simply secure a unique toll-free telephone number for each of your different club marketing strategies (i.e. web advertisements, flyers, newspaper ads, etc.), and allow the call tracking service to collect data from each of your club’s campaigns. It really is that easy. Once the calls start coming in, you’ll then have the ability to clearly see which golf marketing strategies are resulting in the most calls, which of those calls are converting to memberships and revenue, and much more. The calls are even recorded and stored so that you can review them in more detail if and when you wish.

In addition to simplifying the process of figuring out which of your club marketing strategies are working and which are not (an awesome benefit in and of it), there are lots of other advantages to a call tracking service as well. This service has the potential to be instrumental in helping you build your prospect list so that you can make follow-up contacts in the future, significantly improving customer service for your members, and setting appointments and tee times more efficiently.

To find out more about call tracking and how it can help increase your course or club’s ROI, log on to www.icptoday.com or call 866-636-6789 today. You can sign up for our call tracking service immediately, choose your toll-free numbers, and start monitoring the effectiveness of your golf marketing strategies almost immediately. The service is inexpensive, efficient, and guaranteed to save you over time by keeping you from throwing away your money on golf marketing techniques that just aren’t working. With all of the time and effort you’ll be saving, you’ll be able to direct your valuable resources toward advertisements and marketing techniques that are much more promising for your golf course or private country club.