What Is The Difference Between Marketing And Sales

By Author: long winter
Total Articles: 414
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Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract.

Your marketing will consist of the measures you use to reach and persuade your prospects that you are the company for them. It's the message that prepares the prospect for the sales.

You tend to hang back in a crowd. You watch what is going on, but don't get involved. You never initiate and rarely follow up on making new connections. The result, your network is small and you are not in the front of people's minds as a resource.

Corporate involvement shows that your company believes a high standard in the sales and marketing profession is important. Becoming an Enterprise Partner helps you leverage the worldwide SMEI brand. Join leaders like GEICO and Kodak.

Your marketing efforts begin the process of the eight contacts that studies show it takes to move a prospect or potential client to the close of the sale. If marketing is done effectively you can begin to move that prospect from a cold to a warm lead.

An alternative that ...
... often proves successful is to partner with someone that possesses the talents that you feel you lack in. You can do this by creating a partnership, subcontracting, or hiring in that talent.

Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today. When marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth.

Let's think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you.

Achieving alignment between marketing and sales departments is the largest opportunity for improving business performance today. When marketing and sales teams align around a single revenue cycle, they can create dramatic improvements in marketing ROI, sales productivity, and most importantly top-line growth.

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