Re-branding And Its Significance!

By Author: Sanjay Sharma
Total Articles: 120
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Re-branding is one of the most implemented strategies of positioning a brand with a fresh look or appeal on TG. A brand owner either changes the brand logo or the tagline of the product as a part of re-branding of the product. Today, most of the brand owners go for re-branding with a view point to create more impact on customers’ mind. No matter which medium of advertising is used for launching the promotion campaign, the brand owner ensures that his brand is presented in an attractive manner amongst target customers. Following are some tips of re-branding a product. Take a look-

Make an interesting ‘change’

If you are going to re-brand your product, you should make it look more interesting or interactive than its former look. For example, change the colour scheme and design of the logo and present it in such a manner that it creates a ‘wow’ effect on customers’ mind. Change is good only if it sounds or looks more interesting than its former appearance/look. Make it a point that the best creative resources are utilized to make an interesting change about your product.

Make your ...
... brand look super

Re-branding is also one of the effective means of making your brand look super. Besides, you also avail of a striking chance to talk about its additional features or benefits that you probably missed last time. Also, do not miss to talk pompously about the new added features of your product so that customers’ attention is carried away within the flick of a finger.

Choose proper channels of advertising

Once the re-branding is done, it’s time to choose the right channels of advertising your brand. Most brand owners adopt television advertising channels to re-present their brands. Radio advertising practices are not ideal for launching any promotion campaign of your re-branded product since customers won’t be able to figure out the added/ changed features or design of your brand only through audio effect. Outdoor Advertising, print advertising or online advertising practices are however suggested means of launching your promotion campaign. A good survey about the various advertising channels is advisable so that you can generate the brand message in an effective manner creating a strong appeal amongst target customers. Heavy advertising after re-branding is also a suggested means of generating more awareness about the product amongst TG. After all, advertising is the only means of bridging a gap between customers and brand owners.