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Banners And Flags-the Eternal Displays
Any urban person while travelling through the rural part of the country can observe much dissimilarity in the advertising which puts the uncommon features into highlighting. The great divide between city and outskirts is still there and will remain; they can be exhibition stands which are getting a step motherly treatment in the cities. This is an issue we can not do anything about as the ways of the displays and banners and flags are quite different from each other and mixing the two only gives heartburns to both. They are not able to cope with the other so either try to berate or try to avoid, both of which go opposite to the basic concept of the initial purpose.
The only way till now has been to acknowledge this and adjust accordingly by accommodating all the displays like exhibition stands, banner stands . Advertisement world has been quick in the responses by segregating the options of the urban and semi-urban and separating the two into two different identities. They have also kept the two workings separate. For cities they have gone more pronounced in technology and for others an intermediate position of old and ...
... new is created. The earlier illuminated signs have been replaced with LED boards which have given a new interpretation to the same earlier concept and have enabled to put even running advertisements in the same dimensions and similar costs, for semi-urban areas they have kept banners and flags, exhibition stands etc.
The older methods of banners and flags still hold their fort. With their cheap production cost vis-a vis the visibility generated always make them an easy option for low budget advertisements; the issue is more debated when any remote interior location is selected for promotion for an extended period of time, it is quite taxing on the company financially. To avoid that some companies go for banners and flags which they keep fixed from the first day of promotion and keep till exhausted.
With banner stands the same is not very much applicable as the stands are quite highly priced and so leaving them regularly will hamper company profitability. Still we can leave the banner stands for the whole day rather than leaving them for ever and so can place them at different locations in the morning and then pick them up at night on the way returning. Exhibition stands are similar backdated advertisement equipments which are still relevant due to its versatility. It can hold the products due for advertisement and can even put an attractive order to appeal to the customers.
The exhibition stand design is critical for the array of products so that every product is highlighted to generate sale, exhibition stand design has also the adverse effect of confusing the customer by the innumerable products and so proper care should be taken to design them. Exhibition stands are a bit different story where a few products are displayed and so a person is needed to explain deeply the specific functionality of the products.
The display advertisements branch is still alive and kicking. Though they have shifted their utility from banners and flags to LED displays but have not been written off exhibition stands, banner stands are used frequently in regular marketing options, so it is still not the time to write them off.
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