Introduce The Famous Columbia Brand

By Author: Marissaconnie
Total Articles: 15
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Depending on her a stream of drive and determination, Columbia Sportswear back to life and turn into profit, which was close to a desperated situation. In addition to the brand development philosophy of strong and unyielding to challenge, and Gertrude Boyle even personally spoke ads image, all these fully show the true qualities of brand, which is persistence hale, inflexible, unbending, and the courage to challenge. The public address her respectfully as "Ma Boyle", she is not only the mother of three children, but also the mother of Columbia Sportswear.

Ma Boyle is 79 years old now. She won many awards in her life. After having the honour to get the American 50 outstanding female businessman in "Working Woman", she was elected as a Best Manager by Business Week. The outstanding achievement of her is still the most respective and loved "Columbia Tough Mother". In 1982, Columbia first came up with Interchange System&reg. The new concept successfully created multifunction outerjacket, which could add or reduce the lining. The new design concept not only obtained the recognition ...
... of the industry, but also to be the great turning point for Columbia to a great leap forward. Later on, nearly all the following outdoor brands adopt this design.
In 1984, Columbia created $12.9 million in sales. In the same year, chairman of the board of directors--Gertrude Boyle started to be her own product spokesman. In 1989, Columbia became the first outdoor brand in America. In 1993, Columbia set up a record of selling over 1 million Bugaboo Parka multifunction outdoor jackets. The achievement is elegant and brilliant. Between 1991 to 2003, Columbia researched and developed the patent cloth that was waterproof and breathabl, which was called Omni-Tech(TM).Therefore, Omni-Tech(TM) to be the second biggest breathe freely waterproof fabrics in sales in the world.
The business of Columbia was expanded, it was listed on the nasdaq in 1998. up to now, its volume of business has over 774 million dollars. Its customers are all over the world. In the future, Columbia will creat a series of products that are quality surpass test. Eco Challenge(TM) is the famous and most challeng wild adventure game in the world. The attendances should finish all the extremely fierce outdoor games in the shortest time. The games include climbing mountains and cross-country race, rowing and so on. Since 1995 to now, Columbia is the designated outdoor clothing by congress. Nowadays, Columbia is leading skiing clothing maker in America. Meanwhile, its products expand to all kinds of fields.
After continuous development, Columbia's business expand continuously. Their products have all over the world. At the same time, the brand also received high praise from all walks of life. The brand is welcomed among outdoor enthusiasts around the world and becomes the top fashion brand in globe.
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