Fighting For Your Minority Owned Business' Share

By Author: John Reed
Total Articles: 65
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Mention the phrase minority owned business to some and this term tends to conjure up thoughts of struggling businesses that are attempting to make their way in a competitive market that is over their head. The term minority owned business can also bring to mind the image of a business that isnt as dedicated to quality and detail as larger companies.

These misconceptions cant be any farther from the truth. There are many minority owned businesses that meet and exceed the quality, attention to detail and customer service of larger companies that they must compete with.

Customers only find themselves with a product or service from a minority owned business when there isnt a viable product or service from a larger firm available or the larger firms price is too high. Customers that subscribe to this point of view tend to miss the benefit of dealing with a business that is eager to have their business and willing to work harder to keep it.

Though the earlier mentioned misconceptions are nothing if not unfounded, many owners of minority businesses have learned to fight through the stigma to gain the trust of ...
... potential customers. Working harder and ensuring that the job, service and product is right is what puts money in the minority business owners pockets and food on their tables. Working twice as hard in order to be seen as equal in the eyes of consumers is a common practice.

However, there are three areas that many minority owned businesses have not been able to consistently match up to when it comes to competing with larger organizations. The areas are presentation, advertising and marketing. This is largely due to differences in the amounts of money each has for this these types of projects.

These three areas of business are, for lack of better terms, crucial to a business success and growth. I say for a lack of better terms because the word crucial just does not seem to carry enough weight to express the importance of winning or being tops in these key areas.

In the world of multimedia campaigns and professional websites, customers have become spoiled. They expect presentation materials presented to them to be highly polished. For many minority owned businesses one of the common presentations to their potential customers is their website. Yes, a website is nothing more than an online presentation meant to introduce your product or service, interact with and maintain your customers. Presentation errors such as misspelled words, incorrect punctuation, poor grammar, broken links, missing graphics and a host of other errors lower the potential customers opinion of your product or service and greatly reduces the likelihood that the customer will buy from you. These must be eliminated at all costs. In an internet savvy world, you often get only one shot at the sell. It is a must that you determine whether you want to make that sell or not. It comes down to a simple decision. For a business seeking to succeed, this should be a relatively simple choice.

Advertising and marketing however, will require innovation and smart money management. You see, the goal of marketing must be to put as little money as possible into advertising and marketing campaigns and reap as much return on investment as possible. Being innovative in advertising and marketing can save you a lot of money getting the word out about your offerings.

A new internet advertising and marketing website TypoBounty dot com, helps minority owned businesses advertise on a large scale using a new technique called Error Marketing.

Error Marketing is the intense new marketing method that allows small budget businesses to offer a small cash reward for web surfers to find and report errors located on their websites or web presentations. This method has two major purposes. The offer of a reward for help finding where the presentation is falling short draws potential customers that are willing to read more of your websites content, causing visitors to catch the full impact of your sales pitch.

Secondly, as errors and mistakes are eliminated, this advertising solution allows for the minority business owner to quickly polish up the presentation that it uses to sell products.

There are no more excuses concerning cost. A typical advertising, marketing and site clean up campaign can cost as little as twenty dollars per month but the benefit afforded the minority business owner is invaluable.

Remember, they call it competition for a reason. Unless you are the patent holder of your business and there are no other competitors for your business, being sloppy can cost you.

Remember, minority owned business does not mean less professional business any more than sloppy, non innovative business means successful business. Dont allow your minority owned business fall short of being its best.