Add Value To Your Business By Developing A Rock-solid Value Proposition

By Author: Amanda Falconer
Total Articles: 39
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Small business owners need to nail their value proposition in order to add value to their businesses, according to long-time marketer and Sydney Small Business Centre founder Amanda Falconer.

“A VP – better know as a value proposition – is the bedrock of your entire marketing strategy, which is why it’s essential to spend the time absolutely nailing it,” she says.

One of the main reasons why many small businesses fail in the early stages is because they fail to distinguish themselves from their competition by not having a rock-solid value proposition.

Writing a value proposition for a business comes from examining its capabilities and needs, and then determining the unique value the business provides to consumers and how it aligns with the needs of the target market.

Having a solid value proposition in place sets the foundation for all the activities of a business, and is essential for sales, marketing and advertising.

“The value proposition isn’t something you’ll ever use outside your business, but it is the basis of everything you will say,” says Falconer.

To help ...
... small business owners determine what makes their business valuable, as well as their marketing strategy, the Sydney Small Business Centre runs public marketing intensive workshops.

Former workshop participant and founder of Wealthwise Education Kate Sheehan says that developing a rock solid value proposition was completely transforming her business and helping her identify what value her business needs to give to their clients.

Before the workshop Sheehan and her business partner David Novac felt under pressure from competition and unclear of what really made them different. The workshop helped them create a clearer focus and business model.

“We got clear on our value proposition with Amanda in the workshop, which got us thinking of how we could make our courses match our value proposition and be more readily applicable,” she says.

“We’ve really been focusing on making the lessons even easier to apply, and our graduates have responded really well to the changes.”

The next Small Business Marketing Intensive will be held at the Sydney Small Business Centre on September 15 and 16, 2011.
Small business owners interested in taking up this unmissable opportunity can contact the Sydney Small Business Centre on (02) 8203 2715 for more information or enroll in the course on the Sydney Small Business Centre website – www.sydneysmallbusinesscentre.com

Small Business Marketing Intensive
Where: Sydney Small Business Centre, 1 Layton Street, Camperdown
Date: September 15 & 16
Time: 8:30am – 4:30pm

Find out more at: www.sydneysmallbusinesscentre.com

Amanda Falconer is the founder of the Sydney Small Business Centre and a small business commentator and consultant. The Centre is a both a learning centre that helps SMEs grow by coaching business owners to become great business managers, as well as their outsourced marketing services