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By Author: dankieen
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Later on, the North Face cooperate with La Sportiva S.r.L, which is the best mountaineering shoes manufacturers in the world. In 2009, the brand involved in the design and production of mountain hiking shoes. Through developing for 36 years, the North Face has become the household name among the outdoor brands around the world. The brand always closely connects with the natural bad outdoor environment exploration activities. Through constant innovation on science and technology, the North Face design and produce the comfortable and high qulity outdoor eqiupment to meet the needs of different levels. 
The North Face develop with kinds of culture. In 1966, Hippies tide completely won overwhelming forces in San Francisco. During in those days, outdoor exercises was emerging as a kind of new sports. The two founders of the North Face were these young men. They often traveled to all places, enjoyed the beautiful scenery and shared the story of each trip at the same time. While most of their travels were lonely. Because their trips were not comfortable sightseeing tours, but climbed the steep mountains. Their ...
... faces were full of dust, pockets were empty. Their hands were covered with horny because of hard climbing for years.
Since the foundation of the North Face, the brand has innovated and explored for 40 years. The North Face comes from the the north slope of cold mountain, which is the hardest to climb up. They ever helped explorers reached the highest mountain in the Himalayas. However, it is interesting that the brand story originated in a beach. More accurate to say, it originated from a North Beach in San Francisco, which was as high as 150 feet. In 1966, two fanatic hikers founded a small mountain climbing supplies retail store with their enthusiastic. Before long, the store was named "the North Face", and to be the high quality climbing and backpack equipment retailer.
In 1968, the North Face moved to the othe end of the San Francisco bay-- Unlimited potential of development in Berkeley. They began design and produced professional climing clothes and equipment with their independent brand. In the 1970s, The North Face won the favour of many outdoor sports enthusiasts. At the same time, the brand started to sponsor the exploration activities. Up to now, the brand still continue the tradition—constantly advocate "Exploration never stop". In the early of 1980s, the North Face began to try to produce ski equipment, which laying the foundation for the freedom of the ski athletes.
The 90s was an era that The North Face created. It further explores areas of outdoor sports for athletes to expand. During the period, the band launched Tekware, which turned up in the sports clothes market. The new series products supply the most comfortable and powerful condition for climer, backpacker and outdoor enthusiasts.
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