The Importance Of Quality Logo Design

By Author: Francesca Morse
Total Articles: 1
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Established in 1999, DPM Creative Group is a design

studio based in Enmore, an inner west suburb of Sydney and a hive of art and

design. The studio is owned and run by Radi Safi young talented creative director

who believes in old school ethics while always pushing the creative envelope. he

manages a fine balance between ensuring the client is happy and not being afraid

to firmly guide as any professional should. DPM offers their clients engaging

design solutions that are intelligent and thought provoking. This is achieved

through a research and development (sketching) stage that most design studios

skip entirely. They work in areas such as branding, logo design, web design and

the development of web sites and blogs using the WordPress CMS.They are

generous with our time, are very good listeners. Combine this with their previously

mentioned ability to guide a project and you have a pretty solid combination

forces. Their clients, and they count many, agree. For a long time their focus has

been ...
... branding and logo design and the arts and entertainment industry but more

recently this has expanded into other more demanding areas such as finance and

development of brands in the high end real-estate sector.

A key

factor to the success of this agency is their philosophy on intent. Intent plays a key

role in their approach to logo

design. Through a thorough briefing process and an extensive research stage

they are able to identify key points and goals as a basis to build from. They have

been fine tuning this process for over a decade at DPM and the results speak for

themselves. After this initial stage, the project is then take the to a sketching

stage involving key team members where strengths are best suited. Clients are

then presented with several resolved ideas to choose from or develop further. For

more information please visit http://dpm.net.au for more info. Please visit their

design portfolio for examples of recent

work.
Radi Safi is the director of a highly successful logo design studio based in Sydney. This article is about their approach to design and the role intent plays.